Three Things Every Content Writer Needs to Know

Three Things Every Content Writer Needs to Know. Almost every respectable business and marketing publication has already published at least a couple of articles where they point out the importance of adding content marketing to your already established marketing arsenal. In a day and age when over 200 million Internet users have some form of ad-blocking device added to their browsers, it’s becoming harder and harder for most digital marketers and entrepreneurs to promote their brand, business, products and services online. Apart from being invisible to all ad-blockers, great written content is something that Internet users actually want to see on the Web. If you invest a lot of time and effort into writing a particular blog post, white paper or case study, you want the world’s most popular engine to help you promote it. When it comes to SEO, creating quality content is on top of every to-do list. People who produce random articles in 2017, which they think their audiences will like, usually fail miserably. The same goes for the people behind Dibz, a link prospecting tool, who have recently published a 10,000 long article about backlinks. If people see your name next to articles that cover everything from marketing, tech and home improvement to health – they’ll know you’re someone who basically just spins other people’s content, and thus, they won’t see you as a credible source that’s worth their time and attention. If you’re a digital marketer, leverage your experience in that industry and produce content that demonstrates your expertise.

Author: Nate Vickery / Source: Marketing Insider Group

Content marketing is on the rise.

In 2017, it’s one of the more popular subjects on the Web. Almost every respectable business and marketing publication has already published at least a couple of articles where they point out the importance of adding content marketing to your already established marketing arsenal.

This is because content marketing drives great results.

In a day and age when over 200 million Internet users have some form of ad-blocking device added to their browsers, it’s becoming harder and harder for most digital marketers and entrepreneurs to promote their brand, business, products and services online. Paid advertising doesn’t really cut it anymore. It isn’t helping people generate new customers, so they’re forced to constantly experiment with their marketing and think outside the box.

This is where content marketing comes to shine. Especially written content. Even though it has been around for decades, content marketing has only recently started to get the recognition it deserves.

As HubSpot reports, in 2017, B2B marketers on average allocate 28% of their budget to producing killer content. Demand Gen claims in its recent report that businesses which invest in content marketing get 6x as many conversions, as opposed to those that ignore this type of promotion. Also, the guys at Social Media Examiner have pointed out that 81% of all marketers now plan to increase their use of original written content.

Judging by these numbers, one could easily say that written content is still king. Apart from being invisible to all ad-blockers, great written content is something that Internet users actually want to see on the Web. Customers want to interact with it, which instantly makes it the hottest technique to master in this day and age. But, even though there’s a huge demand for it, a lot of brands still fail with their efforts in this department. They keep publishing post after post, and nothing’s happening.

Why is that? – Because finding a skilled content writer isn’t really a walk in the park. And becoming one is even harder. You cannot just produce grammatically correct articles and expect to win big in this field.

No way. Content marketing is far more complex than that. If you want to become a great content writer, you need to adopt the following 3 skills: