This Week in Content Marketing: The Bull Market in Marketing Is Just Beginning

This Week in Content Marketing: The Bull Market in Marketing Is Just Beginning

Author: Joe Pulizzi / Source: Content Marketing Institute PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both i

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, we discuss Google’s move to insert ad blocking features into the Chrome web experience, and what it might mean for the future of marketing and advertising. We also dig into some new research on the high demand for marketing skills, and explore executives’ love of long-form content. Our rants and raves cover content workflows and mission statements; then we wrap up with a content marketing gem from the early 20th century.

This week’s show

(Recorded live on April 23, 2017; Length: 1:02:41)

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1. Our sponsor (08:04):

  • PowerPost – Welcome to the Age of Power Publishing: As content marketers, we understand the importance of creating content that not only educates, but inspires consumers to take action. As a result, we have entered a new era of “brands as publishers” – where brands are increasingly becoming publishers in their own right. With brand publishing and content distribution come several key steps to the publishing process. But the elongated process of content creation, review, scheduling, and tracking analytics can often take more time than we have. Built by marketers for marketers, PowerPost is a time-saving tool for companies who manage content for multiple brands with multiple users – whether it’s a regulated industry or creative agency. With PowerPost, your team can publish from one location across all of your online platforms, quickly and efficiently turning your brand into a power publisher. To help more brands excel at publishing, join us for a webinar on May 9th with CMI founder Joe Pulizzi. We have also created a comprehensive e-book, with insights from 50 experts in the content marketing field, and their strategies on conquering the five pillars of brand publishing: content planning, workflow, distribution, analytics, conversion. Claim your download at powerpost.digital.
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2. Notable news and upcoming trends:

  • Google may introduce an ad-blocking feature for its popular Chrome browser (11:31): Looking to enhance the quality of its mobile and desktop experience, the big G is working on a tool that would filter out some of the online ad units that users often find to be most irritating – such as pop-ups, auto-play videos with sound, and prestitial ads with countdowns. According to The Wall Street Journal, if Google decides to launch the feature, it would base blocking decisions on the quality standards established by the Coalition for Better Ads. Considering Chrome’s leadership position among browsers – as well as Google’s overall dominance in digital marketing – Robert wonders whether this launch will turn out to be the tipping point for…

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