SEO for Events – How to Rank in Google Events Search Results. The issue they observed was that most users were turning to external apps and websites to find the information they need – eliminating Google from the equation. Technical Markup Each target landing page for an event needs to contain thoroughly structured data in relation to the schema vocabulary. When your data is structured, it’s predictable and easier for the search engines to crawl. Like so: This type of structured data is what describes content, and all of its properties, on the web. Then, proceed to mark up all pertaining pages. Last but not least, EACH event page must have a unique URL and appropriate markup. Google’s bots love structured data that is informative and simplistic. The purpose of this update is to provide more beneficial experience to mobile users when looking for something to do nearby. At the end of the day, Google is going beyond increasing exposure for certain occurrences.
Google sees millions and millions of queries each day related to local events and activities. The issue they observed was that most users were turning to external apps and websites to find the information they need – eliminating Google from the equation. As we all know, Google prides itself on being a platform that answers questions for everyone. So much they have become an everyday verb – “Google it!”
About a week ago, they announced an update in which events of all kinds would be showcased in a specialized box when a user enters a query.
For example, let’s Google “Events this weekend.”
You’ll see the results provide an organized, simplistic list of matches in the area. You can get more granular with the searches, such as “Food event in San Diego,” or “Concerts in San Diego,” and still get the same filtered results.
Google pulls information from heavy-hitter event platforms like Ticketmaster, Meetup, LiveNation, Vividseats, Jamebase, StubHub, Eventbrite, and more.
With this new level of convenience comes a set of rules and guidelines in which people must follow to be ranked in the Google events search results. Here are a couple of the main points.
Technical Markup
Each target landing page for an event needs to contain thoroughly structured data in relation to the schema vocabulary.
For data to be classified as “structured,” it must exhibit a high level of text-based organization in a relational database.
Google’s robots don’t fancy doing unnecessary…
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