How to Target Multiple Keywords with One Page - Next Level. I can then find variants of these niche topics using Keyword Explorer or another tool, looking for the keywords with the best qualities (Difficulty, Search Volume, Opportunity, etc). Once we have niche topics identified for our subject, we then we dive into specific keyword variants to find opportunities where we can rank. So how do you find niche keyword topics? How to find niche keywords Step 1: Enter a relevant question into your search engine Question-format search queries are great because they often generate featured snippets. Featured snippets are the little boxes that show up at the top of search results, usually displaying one- to two-sentence answers or a list. Step 5: Analyze your list of words using a keyword research tool With a nice list of keywords that you know are generating featured snippets, plug the words into Keyword Explorer or your preferred keyword research tool. Step 6: Apply the keywords to your page title and heading tags Once you’ve narrowed the list to a set of keywords you’d like to target on the page, have your content team go to work generating relevant, valuable answers to the questions. The class covers things like how to set up your team for success, tips for doing research quickly, and how to report on SEO to your customers. Next Level is our educational series combining actionable SEO tips with tools you can use to achieve them.
Welcome to our newest installment of our educational Next Level series! In our last episode, Jo Cameron taught you how to whip up intelligent SEO reports for your clients to deliver impressive, actionable insights. Today, our friendly neighborhood Training Program Manager, Brian Childs, is here to show you an easy workflow for targeting multiple keywords with a single page. Read on and level up!
For those who have taken any of the Moz Training Bootcamps, you’ll know that we approach keyword research with the goal of identifying concepts rather than individual keywords. A common term for this in SEO is “niche keywords.” I think of a “niche” as a set of related words or concepts that are essentially variants of the same query.
Example:
Let’s pretend my broad subject is: Why are cats jerks?
Some niche topics within this subject are:
- Why does my cat keep knocking things off the counter?
- Why does my cat destroy my furniture?
- Why did I agree to get this cat?
I can then find variants of these niche topics using Keyword Explorer or another tool, looking for the keywords with the best qualities (Difficulty, Search Volume, Opportunity, etc).
By organizing your keyword research in this way, it conceptually aligns with the search logic of Google’s Hummingbird algorithm update.
Once we have niche topics identified for our subject, we then we dive into specific keyword variants to find opportunities where we can rank. This process is covered in-depth during the Keyword Research Bootcamp class.
Should I optimize my page for multiple keywords?
The answer for most sites is a resounding yes.
If you develop a strategy of optimizing your pages for only one keyword, this can lead to a couple of issues. For example, if a content writer feels restricted to one keyword for a page they might develop very thin content that doesn’t discuss the broader concept in much useful detail. In turn, the marketing manager may end up spreading valuable information across multiple pages, which reduces the potential authority of each page. Your site architecture may then become larger than necessary, making the search engine less likely to distinguish your unique value and deliver it into a SERP.
As recent studies have shown, a single high-ranking page can show up in dozens — if not hundreds — of SERPs. A good practice is to identify relevant search queries related to a given topic and then use those queries as your H2 headings.
So how do you find niche keyword topics? This is the process I use that relies on a relatively new SERP feature: the “People also ask” boxes.
How to find niche keywords
Step 1: Enter a relevant question into your search engine
Question-format search queries are great because they often generate featured snippets. Featured snippets are the little boxes that show up at the top of search results, usually displaying one- to…
COMMENTS