Tag: Index term

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Google Ads Keyword Planner Gets an Upgrade

Google Ads Keyword Planner Gets an Upgrade

The other day I went to the Keyword Planner in Google Ads. I was greeted by a lightbox message that stated, “A Better Keyword Planner.” The box said s ...
How to Use the Google Ads Keyword Planner

How to Use the Google Ads Keyword Planner

The first, “search for keyword and ad group ideas,” is great if you want to brainstorm and find new keywords to add to your campaign. So if you sold f ...
How to Optimize Your Google AdWords Quality Score

How to Optimize Your Google AdWords Quality Score

Then click on the keywords tab, and this will show you the keywords in that specific campaign and within that ad group. Your quality score is made up ...
The SEO Quick Fix: Competitor Keywords, Redirect Chains, and Duplicate Content, Oh My!

The SEO Quick Fix: Competitor Keywords, Redirect Chains, and Duplicate Content, Oh My!

Moz Pro isn’t just a tool for link building, or keyword research, or on-page SEO, or crawling your site. It’s in this spirit that we’ve revived our SE ...
Oops! 17 SEO Misfires to Avoid With Website Content Marketing

Oops! 17 SEO Misfires to Avoid With Website Content Marketing

Try this: Do you tend to rank one to 10 on Google for keywords searched 300 times a month? The SEO page title needs help too. Engagement Search engine ...
The 4 Content Optimization Rules You Can’t Afford to Break

The 4 Content Optimization Rules You Can’t Afford to Break

The following are four of the most important things to keep in mind when you’re launching a competitive content marketing strategy. Check out a compet ...
Infographic: The SEO Basics You Can’t Afford to Ignore

Infographic: The SEO Basics You Can’t Afford to Ignore

When I first started writing blog posts, I knew next to nothing about SEO. Forty-five percent of small businesses aren’t sure what SEO means, yet 98 p ...
How to Build an Ecommerce Keyword List

How to Build an Ecommerce Keyword List

Developing and maintaining a keyword list may help an ecommerce business understand shoppers and do a better job of marketing to them. The better a ma ...
How to Target Multiple Keywords with One Page – Next Level

How to Target Multiple Keywords with One Page – Next Level

How to Target Multiple Keywords with One Page - Next Level. I can then find variants of these niche topics using Keyword Explorer or another tool, loo ...
No, Paid Search Audiences Won’t Replace Keywords

No, Paid Search Audiences Won’t Replace Keywords

Author: Kirk Williams / Source: Moz I have been chewing on a keyword vs. audience targeting post for roughly two years now. In that time ...
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