This Week in Content Marketing: Is Google’s Ad-Blocking Plan Good or Evil?

This Week in Content Marketing: Is Google’s Ad-Blocking Plan Good or Evil?

This Week in Content Marketing: Is Google’s Ad-Blocking Plan Good or Evil?. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. Our rants and raves include authenticity and licensing revenue; then we close the show with an example of the week from McKinsey Quarterly. Download this week’s PNR: This Old Marketing podcast Show details (00:01): An advertising blast from the past: “Nothing else is Silly Putty” (01:00): Robert muses on this week’s theme: Finding meaning among the absurdities of life (05:50): Welcome to Episode 187: Recorded live on June 11, 2017 (Running time: 59:53) (09:07): A bonus offer from our episode sponsor, VideoBlocks: VideoBlocks is an affordable, subscription-based stock media site that gives you unlimited access to premium stock footage. VideoBlocks has one of the fastest-growing, largest stock video libraries, with over 3 million videos, After Effects templates, and motion backgrounds. With more than 1,000 artistic and creative lifestyle clips to choose from, VideoBlocks is featuring videos and music from creators just like you for your next project. (Source: AdAge) (41:35): Robert’s rave No. Featuring articles written by a pool of top management consultants, as well as other notable marketing experts, McKinsey Quarterly had earned a reputation as being somewhat elitist and esoteric; however, Robert has found that, over the last several years, the company is coming down from its ivory tower to provide more practical, pragmatic insights and advice, making it a This Old Marketing example that content marketers at any level can benefit from. Image source For a full list of PNR archives, go to the main This Old Marketing page.

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert ponders finding meaning in the absurdities of our lives. On the news front, we debate whether Google’s new ad-blocking plan is a heaven-sent digital experience or a play that’s hell-bent on keeping the company’s monopoly in place? We also discuss the craft brewing industry’s fury over Anheuser-Busch’s purchase of an indie community forum. Our rants and raves include authenticity and licensing revenue; then we close the show with an example of the week from McKinsey Quarterly.

Download this week’s PNR: This Old Marketing podcast

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Show details

  • (00:01): An advertising blast from the past: “Nothing else is Silly Putty”
  • (01:00): Robert muses on this week’s theme: Finding meaning among the absurdities of life
  • (05:50): Welcome to Episode 187: Recorded live on June 11, 2017 (Running time: 59:53)
  • (09:07): A bonus offer from our episode sponsor, VideoBlocks: VideoBlocks is an affordable, subscription-based stock media site that gives you unlimited access to premium stock footage. Its sister site, AudioBlocks, has a 100,000+ library of music tracks, sound effects, and loops to complement your videos.

    VideoBlocks has one of the fastest-growing, largest stock video libraries, with over 3 million videos, After Effects templates, and motion backgrounds. This includes its contributor marketplace that gives 100% of the commission back to the artists and passes the savings on to you! This month, VideoBlocks is launching its latest collection: Creator to Creator. With more than 1,000 artistic and creative lifestyle clips to choose…

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