How To Develop A Strong 2017 Inbound Marketing Plan. Shutterstock #1 Create Buyer Personas Establishing a clear target audience plays a vital role in your inbound marketing plan. With proper nurturing tactics, your email list can be a revenue-generating machine for your business. Segmenting your list allows you to better personalize your messages to increase engagement. Create a content strategy that supports 2000+ words blog articles Be sure your blog is optimized for mobile reading. Improving your social media strategy positions you to better connect with your followers and get them to engaged with your content. We did a full-length post on how to create a winning social media marketing strategy, yet here are several pointers you can gather from the article: Be especially clear on your social media objectives. Publish social videos (more on this next), high-quality images, GIFs, curated content, and your blog articles to keep your posts interesting Share landing page links that specifically relates to followers on that specific platform. Engage in your followers content by liking, sharing and commenting on their posts. #5 Leverage Social Videos Social media videos are all the rave now, immediately grabbing attention and generating crazy engagement with followers.
With so many pieces to the inbound marketing puzzle, a brand can easily become overwhelm with the numerous tactics and techniques to generate exposure to their business. Especially as a startup or a brand that is struggling to find their place on the Internet, how do you begin the year strong in your marketing to yield favorable results like increased followers, leads, more sales, and loyal customers?
The good news is that inbound marketing is not complicated and there are core practices that are tested, tried, and true to getting more eyeballs to your content and boosting brand exposure. The following six steps will help guide you in developing a solid marketing plan for 2017 and give you the slight edge above the competition.
#1 Create Buyer Personas
Establishing a clear target audience plays a vital role in your inbound marketing plan. Your entire strategy will revolve around creating content that speaks and appeals to this audience. The more clarity you have on who you’re talking to, the better content you’ll publish that gets your market engaged.
Developing buyer personas is the best way to gain a clear vision of your ideal customer and knowing which content topics to focus on to reel them in. These buyer personas will serve as your guide to creating your content marketing strategy for the year. You’ll understand the problems, challenges, pains, and questions that affect your prospects the most, and publish content that addresses these issues…making your content much more effective.
#2 Focus on Growing & Nurturing Your Email Subscribers
According to EmailMonday, 74% of companies see email marketing as still being one of the channels with the highest ROI even five years from now. Building your leads list is the lifeline to your business. By capturing quality leads into your sales funnel, you create more opportunities to convert these prospects into buying customers. With proper nurturing tactics, your email list can be a revenue-generating machine for your business.
Here are a few tactics to boosting your subscriber list this year:
- Present a pop-up at the end of your content when your visitor has finished reading that page
- Display a sticky top bar with tools like Hello Bar that captures attention
- Use “inline” downloads; opt-in boxes that appear within your blog post. The content offer specifically relates to the blog post the visitor is reading, dramatically improving lead conversions
- Host quality-rich webinars regularly; participants must register with their contact info to attend your broadcast, generating fresh…
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