And once you have a list of keywords you like, you probably do what most marketers do, which is to start inserting them into your website or creating content around the keywords. This process is like gambling… there’s no guarantee that you’ll rank for these new keywords. Sure, you can eventually focus on conversion rate optimization and try to fix that over time, but you are better off driving traffic to pages that are already generating you revenue. Instead, you should focus on: Product pages Service pages Content pages Once you have a final list of pages, you’ll want to take those URLs and look them up in your Google Search Console. Once you find one of the pages, click on the URL and then select “Queries” at the top. You won’t be able to add all of the keywords to your title tag because it is limited to roughly 60 characters, but adding a few of the most popular terms will ensure that you are going to get higher click-through rates, which will boost your overall search rankings. If you do this for your top 10 keywords, you’ll have an additional list of 80 keywords (8 keywords per term). You’ll want to look for all of the terms that you rank number 11 or 12 for. You’ll have a list of keywords that are almost on page one. Now just make sure those keywords are pointing to pages that are responsible for driving your sales, leads, and revenue (go back to step 1 if you don’t know how to do this).
Can you guess how many keywords I rank for?
Well, you are probably going to say 477,000 because I used that number in the title of this post. 😉
And it’s true, just look at the screenshot from Ahrefs. It shows the number of keywords I rank for.
But what’s crazy is that I am in a super competitive niche… digital marketing.
So, are you wondering how I did it?
Well, it starts with proper keyword research.
See most marketers start their keyword research with tools like SEMrush or Ubersuggest and they type in a keyword like “SEO”. You then get a list back with hundreds of keyword suggestions with cost per click and competition data.
And once you have a list of keywords you like, you probably do what most marketers do, which is to start inserting them into your website or creating content around the keywords.
Does this process sound familiar?
Well, of course, it does because that’s what everyone has been teaching you to do.
But what’s wrong with this?
This process is like gambling… there’s no guarantee that you’ll rank for these new keywords. And even worse, those keywords may not generate you any leads, sales, or revenue.
But thankfully, I have a process for you that will not only help you rank for thousands of keywords, but it will also ensure that this new-found traffic converts into leads, sales, and more revenue.
Here’s the 5-step process that helped me rank for 477,000 keywords.
Step #1: Focus on the pages that drive revenue
Going after the right keywords won’t guarantee you success.
If you rank a page that isn’t converting well, you’ll get more traffic, but your revenue won’t go up.
Sure, you can eventually focus on conversion rate optimization and try to fix that over time, but you are better off driving traffic to pages that are already generating you revenue.
If you haven’t setup goal tracking, watch the video below as it will teach you how.
Assuming you set it correctly, let’s look for the pages that are driving your revenue.
You can see from the image above, I sorted the results by conversions.
You now have a list of pages to focus on. But it isn’t as easy as just picking the top page and going from there.
For example, your top page could be a “check out” page, which, of course, won’t do any good if you rank it higher.
Instead, you should focus on:
- Product pages
- Service pages
- Content pages
Once you have a final list of pages, you’ll want to take those URLs and look them up in your Google Search Console.
Step #2: Log into Google Search Console
Once you’re in Google Search Console, you’ll want to click on, “Search Traffic > Search Analysis”.
This will lead you to a report that looks something like this.
You’ll then want to click on the “Pages” option as it will sort the results by top pages.
At this point, you’ll have to go through your list of pages and find them within Google Search Console.
Once you find one of the pages, click on the URL and then select “Queries” at the top.
This will give you an overview of the specific terms that generate traffic to your high converting pages.
Now let’s download the data in CSV format and open it with Excel.
Once you load it up, it should look something like this.
I want you to first sort the data by impressions. Look for the keywords that are generating the highest impression count as those keywords have the potential to drive the most traffic.
If you feel those keywords are relevant to your product or service that you are offering, make sure you include them within the title tag of your website.
You won’t be able to add all of the keywords to your title tag because it is limited to roughly 60 characters, but adding a few of the most popular terms will ensure that you are going to get higher click-through rates, which will boost your overall search rankings.
Once you’ve adjusted your title tag, let’s do the same with your meta description.
Meta descriptions can be longer these days. Google is ok with roughly 300 characters. So, feel free to sprinkle in a few more keywords, but make sure your meta description still flows in a readable sentence.
And before we get back to the Excel sheet, let’s expand your content by adding in some of the keywords you don’t rank high up on page 1 but should.
You can do this by adding more content to your page, or if you can insert the keywords without “stuffing” them in (just make sure your content flows and provides value).
Now let’s head back over to Excel. You should see a filter icon that looks something like this:
Select column E, as this will select all of the keywords based on their rankings. Then click on the “sort & filter button” and then select “filter”.
You’ll see a table that pops up. Unselect any numbers that are 1, 2, or 3.
You’ll also want to unselect any number that is 11 or greater. This will show you all of the keywords ranking on page 1 that are NOT in position 1, 2 or 3.
These are the keywords that have the most potential as the top 3 positions generate 20.5%, 13.32%, and 13.14% of the clicks respectfully. You want to be in the top 3 spots as that is where the majority of the clicks are happening.
By, having a list of keywords that are in position 4, 5, 6, 7, 8, 9 and 10… you can now focus on moving them up.
You’ve already done the hardest part which is getting on page 1. It’s not that much more work to get into the top 3 spots (at least for most keywords).
You’ll want to take all of the keywords that are relevant to your page and see if you…