#SocialSkim: Snapchat’s Business-Friendly Features, Facebook’s Transparency Metrics: 10 Stories This Week

#SocialSkim: Snapchat’s Business-Friendly Features, Facebook’s Transparency Metrics: 10 Stories This Week

This week's 'Skim: Snapchat adds key new business-friendly features in a bid to keep Instagram at bay, also makes On-Demand Geofilters easy; Facebook successfully completes drone test meant to bring Internet access to rural populations, and it launches new transparency metrics to increase brands' trust; boosting traffic the right way with Instagram Story Ads; how Instagram is driving sales for publishers and could for you, too; how teens use social media and what it means for the future; and much more... Snapchat adds links, voice filters, backdrops to Snaps A swarm of new Snapchat features was released in the app's latest iOS and Android update to help keep it one step ahead—or at least even—with Instagram. It seems to push the social network closer to achieving its goal of connecting people everywhere. Via Facebook, of course. New calls to action and direct links to brand websites and apps mean businesses no longer have to hope that users track down their pages based on a fun Story they've posted, but that doesn't mean the new tools make getting them to the site foolproof. To appear on the map, businesses must first claim their Wi-Fi networks within the "Edit Page Info" tab on their Facebook pages. The first measures how ads increase website traffic by reporting how many people visit a landing page after having clicked on an ad, and another new feature, dubbed "pre-impression activity breakdown," will compare new visitors to old ones. The key for brands is getting their Instagram account verified, indicated by a little blue check mark, which enables them to add links to their Instagram Stories that bring users directly to the brands' own Web properties. Facebook reportedly working on group video chat Facebook is reportedly working on a way to get its two billion users to connect more often, via video. We'll wrap with President Trump's latest tweet to stun the media Retweeted over 300,000 times and liked roughly 500,000 times, President Trump's latest statement to stun Capitol Hill and the media alike came in the form of a tweet.

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This week’s ‘Skim: Snapchat adds key new business-friendly features in a bid to keep Instagram at bay, also makes On-Demand Geofilters easy; Facebook successfully completes drone test meant to bring Internet access to rural populations, and it launches new transparency metrics to increase brands’ trust; boosting traffic the right way with Instagram Story Ads; how Instagram is driving sales for publishers and could for you, too; how teens use social media and what it means for the future; and much more…

Skim for the latest tips and tricks!

1. Snapchat adds links, voice filters, backdrops to Snaps

A swarm of new Snapchat features was released in the app’s latest iOS and Android update to help keep it one step ahead—or at least even—with Instagram.

The new Paperclip tool lets all users add links to their Snaps for followers to swipe up and open them in the platform’s internal browser. Backdrops enable users to cut out a part of their Snap and place a colorful, artsy background behind it to make it stand out. And voice filters, previously only a part of certain augmented reality filters, let users remix the audio in any of their Snaps. The battle rages on.

2. Facebook successfully completes second drone test

The social media giant has officially completed the second test of its Internet beaming drone, Aquila. And this time it did it without crashing.

Facebook plans to develop a line of solar-powered drones like Aquila to provide Internet access to people in remote parts of the world. The successful test occurred in May in Arizona. It seems to push the social network closer to achieving its goal of connecting people everywhere. Via Facebook, of course.

3. How to boost conversions and traffic with Instagram Stories Ads

Instagram has expanded the capabilities of Stories Ads to meet four specific objectives for marketers, including not only video views and mobile app installs but also conversions and traffic. That’s right, if it’s done skillfully, you can actually send traffic to your website, optimizing for conversions and possibly boosting sales.

New calls to action and direct links to brand websites and apps mean businesses no longer have to hope that users track down their pages based on a fun Story they’ve posted, but that doesn’t mean the new tools make getting them to the site foolproof. From selecting the right objective, to best-practices from those who’ve been there already and done that, Social Media Examiner has a great piece to give you a jump start.

4. Facebook rolls out Find Wi-Fi feature worldwide

Trouble connecting to Facebook out in the countryside? Data plan too limited? Facebook wants to help you stay connected to its platform, and so it’s rolling out its new Find Wi-Fi feature worldwide on Android and iOS.

The new option, discoverable in the “More” tab at the bottom of the mobile app, alerts users as to the closest public Wi-Fi access points, and thus also helps them discover new local businesses. To appear on the map, businesses must first claim their Wi-Fi networks within the “Edit Page Info” tab on their Facebook…

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