Source: Search Engine Journal Search has the powerful ability to "pull" consumers through queries of intent, while social offers its own unique abi
Search has the powerful ability to “pull” consumers through queries of intent, while social offers its own unique ability to “push” messages to highly targeted audiences. In this report, we compared results from advertisers who manage their programs separately to those who’ve integrated search and social. The research showed that an integrated approach results in more conversions and more revenue.
Twitter is considering offering a paid version of Tweetdeck. The premium version would be geared toward marketers, brands, and other power users.
The image above is a mockup of what the paid version of Tweetdeck could look like.
Although Twitter hasn’t built the product yet, the Verge reported, it is surveying users to gauge interest about potential features and pricing.
Tweetdeck as it exists today will continue to be free. Any new features would appear only in the paid version, if it happens.
A paid version of Tweetdeck could provide marketers with analytics on top performing tweets, trending topics, and other alerts.
Here’s what Twitter said in the survey about the paid version of Tweetdeck:
Twitter is considering offering an advanced TweetDeck experience, with more powerful tools to help marketers, journalists, professionals, and others in our community find out what is happening in the world…
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