![[Herald Interview] Mosaicoon out to introduce new paradigm in video marketing](http://www.marketinghub.today/wp-content/uploads/2017/02/herald-interview-mosaicoon-out-to-introduce-new-paradigm-in-video-marketing.jpg "[Herald Interview] Mosaicoon out to introduce new paradigm in video marketing")
Waiting to binge watch fun videos on YouTube, we’ve zoned out while enduring a painful 15-second commercial and clicked the “skip ad” button as soon as it appeared. What does this say about today’s digital consumers? Eyeing the rise of online video and relevant consumption needs, one former video producer and entrepreneur in Europe set out to transform the way that companies produce and position their online video campaigns with a new corporate video production platform -- Mosaicoon. “For me, it’s crazy for a company to keep on creating promotional content that people don’t like and want to skip, which currently makes up around 90 percent of the videos that brands make,” Mosaicoon founder and CEO Ugo Parodi Giusino said in an interview with The Korea Herald in Seoul. “Our mission is to help create good content that is relevant for users, which can be sponsored by companies or brands,” he said. Founded in 2010 and based in Palermo, Italy, Mosaicoon runs an online video marketplace platform that lets companies browse, purchase and build on pre-made professional videos created by artists, musicians, and creators worldwide. “This is different from branded content or promotional content, which users dislike,” Giusino said. You pay only if the content performs,” the Mosaicoon CEO explained. “Much of the risk is eliminated. Users are looking at videos everywhere,” Giusino said.
We’ve all been there. Waiting to binge watch fun videos on YouTube, we’ve zoned out while enduring a painful 15-second commercial and clicked the “skip ad” button as soon as it appeared.
What does this say about today’s digital consumers? It means a lot of people love to watch online videos that are interesting or relevant but they will shut off videos they dislike or have no interest in – which means most corporate advertisements on the web.
Eyeing the rise of online video and relevant consumption needs, one former video producer and entrepreneur in Europe set out to transform the way that companies produce and position their online video campaigns with a new corporate video production platform — Mosaicoon.
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“For me, it’s crazy for a company to keep on creating promotional content that people don’t like and want to skip, which currently makes up around 90 percent of the videos that brands make,” Mosaicoon founder and CEO Ugo Parodi Giusino said in an interview with The Korea Herald in Seoul.
“Our mission is to help create good content that is relevant for users, which can be sponsored by companies or brands,” he said.
Founded in 2010 and based in Palermo, Italy, Mosaicoon runs an online video marketplace platform that lets companies browse, purchase and build on pre-made professional videos created by artists, musicians, and creators worldwide. The company opened its Seoul office in June 2016.
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