Content marketing is defined as “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” As someone who generates leads and sales through the content I share, I wanted to give you 21 effective and useful content marketing tips to help YOU do exactly what I have done. This article was inspired by an article I read on Content Marketing Institute. I have a Google Doc of a list of statistics specific to each social network, and overall topics like content marketing, and digital marketing. Do your research, and FIND what their questions are, and make sure you answer them in the content you share. I know that content marketing is a subject my audience love reading about, and learning from which is why I have written this article on content marketing tips. To be able to create content that will connect with your audience, you first need to know who they are. This has to be one of the best content marketing tips I can give to you. Personalisation is one of the most effective content marketing tips for businesses online as a way to really connect with their audience on a personal level. If you are going to be sharing content online created by other people, you need to be reading it first to make sure it is relevant. Write content your AUDIENCE will LOVE Understand why being “NICHE” market-focused wins business Give you the foundations to generate 100’S OF TARGETED LEADS What 67% of your potential customers are thinking about How ONE action can increase lead generation by 200% Successfully integrate your marketing strategy across all social networks Stay ahead of the COMPETITION and gain new customers Measure and evaluate YOUR online activity Learn what’s NEW in the world of Social Media, and how to apply it to your business through my certified webinar taking place on the 1st March at 7pm.
Whilst content marketing costs 62% less than outbound marketing, it generates more than three times as many leads. What innovative and useful content marketing tips are you using to generate leads?
Content marketing is defined as “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”
As someone who generates leads and sales through the content I share, I wanted to give you 21 effective and useful content marketing tips to help YOU do exactly what I have done.
This article was inspired by an article I read on Content Marketing Institute.
1. TELL A STORY
What companies come to mind when you think about a great story? For me, this would be Apple and Facebook. Both companies have had the successes they have had because of the people behind the brand, and how their story has connected with their target audience.
The content I write on the Warren Knight website is now geared towards my story, and giving my audience an insight into who I am as the person behind my brand and is one my most effective content marketing tips.
I have given insight into my work-life balance, and how to truly love what you do. Both of these articles tell a story, and this story is based on my life experiences.
2. FACT FINDING
For a lot of the content I share, I include at least two statistics to build trust in my industry. Whilst I did not do the research to actually create the statistic, I do my research to find the companies that do. I have a Google Doc of a list of statistics specific to each social network, and overall topics like content marketing, and digital marketing.
Having facts and statistics in your content is a great way to position yourself as a thought leader. One of my best performing articles called “Social Media Demographics” is ALL about different statistics about each social network. I have had tens of thousands of hits to this article because of the statistics I share.
3. MAKE YOUR CONTENT WORTH READING
According to NewsCred, a reader will spend an average 36 seconds reading your article. What can you do to make them spend longer on your content, so that they get to know you and your business?
Content that is easy to read and considered “skim-able” is a great way to encourage your visitors to spend more time reading your content. Break your article down into sub headers so they can easily find the content they are looking for.
4. ANSWER YOUR AUDIENCE’S QUESTIONS
How often do you do your research to find what you audience are typing into Google that relates to your business? Do your research, and FIND what their questions are, and make sure you answer them in the content you share.
I know that content marketing is a subject my audience love reading about, and learning from which is why I have written this article on content marketing tips. I have understood that content marketing tips is a key search from my audience inside of Google, so this article will give them exactly what they are looking for which ultimately increases trust.
5. REAL-TIME ACTIONABLE CONTENT
This is something I do on a regular basis. When I have a webinar running, I will always write content that allows me to talk about the webinar at the end of the blog. Offering your customers a real-time chance to sign up to a dated piece of online content like a webinar or podcast builds a great connection, and allows your audience to get to know your business whilst also building a community.
6. USE MORE THAN ONE FORM OF CONTENT MARKETING
It has been reported that marketers use approximately 13 different content marketing tactics online. Content marketing is much more effective when you are using different forms of content e.g. images, videos, written content. You will also see an increase in effectiveness if you are using various channels to distribute this content.
I always share my written content on LinkedIn Pulse as I know this is a great way to get people over to my website, and to engage in a two-way conversation. Vary the content you share, and WHERE you share it to get the best ROE.
7. BUILD A COMMUNITY “HUB”
Inside of Facebook I have a private members group of hundreds of businesses who have worked with me over the last two years. Inside this community myself and my team engage on a daily basis sharing content, running polls and answering questions.
The content I share always offers a call-to-action whether it be answering a poll, or reading/watching a piece of content and you should do the same.
8. UPLOAD VISUAL CONTENT TO SLIDESHARE
I have been using Slideshare for years, and use this tool to upload all of my presentations, and webinar slides. I get thousands of views on my slideshare content, and whilst it isn’t as engaging as other tools I use, it does give me a great presence online, and allows me to give those who attend a seminar or webinar of mine a place to see the presentation…
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