Immersing consumers in virtual reality. It only makes sense that businesses would take advantage of this additional channel to incorporate immersive content into marketing strategies. In an era of content overload, AI makes content production more predictive, personalized and productive. “AI makes it possible to find relevant influencers based on their campaign objectives while effectively predicting and monitoring campaign performance. Creating quality content through native advertising. Native advertising will play a crucial role in the next generation of content strategy. “Intelligent native advertising will be one of the largest distribution methods for high-end content that drives conversions.” 4. A report from social-media analytics company Social Bakers found that the average video post generates 135 percent greater organic reach than still-photo posts. No wonder, then, that live video is becoming the core of all online content. “Livestreaming fosters the closest interaction possible to a real-life conversation where consumers can ask questions and receive responses from brand ambassadors directly in real-time,” Glukhoedov said.
From creation to distribution, new technology is enabling marketers to forge new paths to engage consumers. And smart brands are looking to better understand how those audiences consume content.
Adopting new techniques will keep marketers and their businesses ahead of the curve. Here are five content-marketing trends the experts agree companies should consider when putting together strategies for the upcoming year.
1. Immersing consumers in virtual reality.
Virtual reality (VR) already is prominent in real estate, entertainment and sports. It only makes sense that businesses would take advantage of this additional channel to incorporate immersive content into marketing strategies. Tech and media companies such as Sony, Facebook and Apple have made recent innovations and investments not only in VR but also in augmented reality (AR). It’s estimated that AR and VR spending will reach $3 billion in 2017.
These figures indicate that the two “realities” will create even more opportunities for marketers to optimize content moving forward. MANDT VR’s partnership with PodcastOne is a good example of how immersive content offerings have transformed a previously untapped market.
“Now, consumers can not only listen to PodcastOne talent including Adam Corolla, Dr. Drew and Shaq, but they also have unprecedented 360-degree access to their favorite stars,” said MANDT VR Founder and CEO Neil Mandt. “Additionally, through PodcastOne’s app analytics, brands and content creators have unparalleled visibility into how users are engaging with ads, which is a huge help when trying to drive conversions and planning marketing strategies.”
2. Using artificial intelligence to curate content.
In an era of content overload, AI makes content production more predictive, personalized and productive. Open Influence is just one company that’s leveraging AI to tag photo content and identify which influencers are generating the most engagement across various product categories.
“For our influencer marketing campaigns, we’re now able to index and analyze millions of pieces of…