Marketing Florence Roby with digital and social media marketing. SMP: What regions is the campaign? SMP: The target audiences of the campaign, who are you trying to reach and why? SMP: Briefly, tell us about your campaign FR: The Florence Roby Website Launch campaign has been designed to encourage brand awareness and facilitate a better customer experience by directing customers to a new, fully optimised website. SMP: What are the objectives of the campaign and why is it different? FR: The objective is to increase brand awareness and encourage sales on the website as well as over the phone. A value we’d like to increase from the current 20s to the 30s and through measuring the source of sales in Google Analytics. FR: We are using social media as a primary platform for engaging with our ecommerce audience by updating our Facebook and Twitter pages regularly with news updates, product launches and any other points of interest. We are using Google Analytics to measure website sales, sources of sales, and demographic. SMP: What is the budget used for the campaign?
Marketing the Florence Roby store front with digital marketing by Agency 51
Campaign name: Florence Roby website launch
Brand: Florence Roby
Regions: EMEA, MENA
Duration: 08/11/2016 to 26/12/2016
Channels: Email marketing, PPC, PR, social media and SEO
Budget: Five-figure sum
Social Media Portal (SMP): Agency behind the campaign
FR: Agency51
Florence Roby (FR): The brand (company it is for) along with the URL (briefly
Florence Roby has been providing luxury uniforms for the health and beauty industry for 60 years.
SMP: What regions is the campaign?
FR: From an organic SEO perspective, primarily the UK, but from a paid search perspective the regions covered Australia, New Zealand, United Arab Emirates, Bahrain, Qatar, Saudi Arabia, France, Iceland, Finland, Denmark, Norway and Sweden.
SMP: The official campaign name and why was it chosen?
FR: Florence Roby Website Launch. To alert customers of a new, fully mobile optimised website to facilitate the purchase of beauty uniforms for both corporate and college audiences.
SMP: What was the start and end of the campaign?
FR: 08/11/2016 to 26/12/2016 (on-going before January sale offers come in).
FR: We are trying to reach Florence Roby’s existing customers whilst also trying to broaden their customer base. From a corporate perspective, we are targeting beauticians, salon owners, hairdressers and dentists etc., while from a college perspective, we are targeting those studying these disciplines.
SMP: Briefly, tell us about your campaign
FR: The Florence Roby Website Launch campaign has been designed to encourage brand awareness and facilitate a better customer experience by directing customers to a new, fully optimised website. This has been done by a variety of different digital marketing mediums including on-site and off-site SEO, PPC advertising, email marketing and social media.
SMP: What are the objectives of the campaign and why is it different?
FR: The objective is to increase brand awareness and encourage sales on the website as well as over the phone. This campaign is different because we are marketing a website rather than a specific product itself,…
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