If you don’t spend time marketing your business, it can’t grow. When you have a plan, your marketing efforts will become more effective and less time-consuming because you'll know exactly where your marketing efforts are going -- without wasting time on a strategy that doesn’t work. You don’t need to spend two hours a day writing blog posts. When it’s time to write a blog post, phrase things the way you would while discussing it. By narrowing the channels and platforms you use, you’ll spend significantly less time marketing -- and you’ll see higher conversions because you’re only marketing to your target audience, not everyone else. Get others to market your business for you. Why spend time on marketing when you can get others to do it for you? Even if you use the tips listed above, you’ll have to set aside the time for your content marketing. The method assigns 10 minutes to writing blog posts. Research should also take five minutes per day.
Success often requires getting things done sooner but without cutting corners.
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As an entrepreneur, you’re in a Catch-22. If you don’t spend time marketing your business, it can’t grow. If you spend too much time focused on marketing, you can’t develop or enhance the products or services you’re selling.
How can you get out of this jam? By dominating your marketing in less time.
Start by using these nine tips.
1. Map things out.
When you started marketing your business, you undoubtedly felt tempted to blog about whatever was on your mind or share social media content as you saw fit. As you probably know by now, that’s not an effective strategy. Is this the content your audience cares about? Are you posting at optimal times? Is your content converting new subscribers or sales?
When your marketing strategy doesn’t have any rhyme or reason, you can’t attribute sales or other outcomes. What’s more, if you haven’t mapped anything out, how can you be certain you’re reaching your goals? You need to take the time to properly launch a marketing campaign.
Do some research to determine what kind of content your audience members are looking for and where they spend their time online. Then, you can create an editorial calendar, download a scheduling app and develop a marketing section within your business plan to keep track of what’s working and what’s not.
Although you’re spending time mapping out your marketing campaign, think of it as an investment. When you have a plan, your marketing efforts will become more effective and less time-consuming because you’ll know exactly where your marketing efforts are going — without wasting time on a strategy that doesn’t work.
2. Write the way you talk.
Blogging is one of the most effective ways to market your business. It demonstrates that you’re not only an industry leader, but also someone who can enhance the lives of his or her target audience.
You don’t need to spend two hours a day writing blog posts. In fact, because you’re an expert who knows what you’re talking about, you should be able to crank out a blog post in no time.
The reason this isn’t happening is because you’re writing differently than you think.
When it’s time to write a blog post, phrase things the way you would while discussing it. Don’t worry about impressing people with big words. Just showcase your knowledge while being authentic — like you do when having a discussion.
The same idea can be applied to your social media posts or the answers you share on sites like Quora. You’ll notice it won’t take long to compose written content. As an added perk, your content be found easier. Algorithms from Google and Facebook look for content with a personal, genuine tone.
3. Take advantage of automation.
There’s no shortage of tools that can…
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