Email marketing is the cornerstone of many marketing programs. It can make engaging with and retaining customers much easier with high-powered tools like automation and personalization. Campaign Monitor has created an infographic, "24 Email Marketing Stats You Need to Know" to help you understand just what value email marketing brings to a small business. The more your customers engage with your business and emails, the more likely they are to purchase from you. Emails with personalized subject lines are 26 percent more likely to be opened. The more you can send emails that your customers want to see, with information that they’re looking for, the more likely they’ll stay your customer. Using automation and personalization together can make marketers lives a little easier since they need to only create an email once to have each person get the version they need, and sent when they need it. Since email open rates increased to 68 percent on mobile devices in 2016, it’s important to make sure your email can be read on any device. The easiest way to do this is to use a template that’s already set up to work on mobile devices. Email marketing stats worth knowing From personalization and automation to a high ROI, email marketing can make staying in touch with customers a breeze.
Email marketing is the cornerstone of many marketing programs.
This story originally appeared on Bizness Apps
Email marketing is the cornerstone of many marketing programs. It can make engaging with and retaining customers much easier with high-powered tools like automation and personalization. And using mobile-friendly email templates ensures that no matter what device your customer uses to view them, your emails will always look great.
Campaign Monitor has created an infographic, “24 Email Marketing Stats You Need to Know” to help you understand just what value email marketing brings to a small business. For example, for every $1 spent, email marketing brings in $44; for one of the highest ROIs of any marketing tactic.
Personalized messages bring results
A high ROI is fantastic, of course, but with a powerful marketing tool like this, there are even better reasons for email marketing. By using an email service provider, you can create emails that are personalized for each customer, helping them to connect with your business.
The more your customers engage with your business and emails, the more likely they are to purchase from you. Emails with personalized subject lines are 26 percent more likely to be opened. And personalization doesn’t stop at the subject line.
You can add images and content that are specific…
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