How to Make a Video Like a Professional for Under $250

How to Make a Video Like a Professional for Under $250

The numbers in support of video marketing are staggering: Video marketers get 66 percent more qualified leads per year and achieve a 54 percent increase in brand awareness. 76.5 percent of marketers and small business owners are getting results with video marketing. The camera, free The latest smartphones have great cameras. The lighting, $120 What sets a quick smartphone-taken video apart from a high-quality business video? Good lighting. Natural light is the best form of light, and itís free! You can get your lighting kit here: http://amzn.to/2ECnUL5 Tip: We use a lighting kit with three softboxes in order to execute the "Three Point Lighting Technique." We use this microphone that can be used for both smartphones and professional cameras: http://amzn.to/2EERmnP Tip: Always test out the microphone before you start filming the actual video. If you want to be able to switch out backgrounds, you can buy a background stand and different backdrops. Bringing it all together Once youíve shot your quality footage, youíll need to edit it with video software to put everything together.

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Video marketing is an essential selling and marketing tool for any business.

How to Make a Video Like a Professional for Under $250

This story originally appeared on Bizness Apps

Video marketing is an essential selling and marketing tool for any business. If you are wondering whether itís worth investing in video marketing, the answer is yes.

The numbers in support of video marketing are staggering:

  • Video marketers get 66 percent more qualified leads per year and achieve a 54 percent increase in brand awareness.
  • 76.5 percent of marketers and small business owners are getting results with video marketing.
  • 83 percent of those using video think it gives them a good ROI; 82 percent think itís a key part of their strategy.
  • 81 percent saw an increase in sales and 53 percent said support calls were reduced.

Companies have caught onto the benefits of video marketing and on average businesses publish 18 videos every month. However, most businesses canít afford to bring on an in-house video production team. But as many smaller businesses have figured out, it is totally possible to create professional videos on a small budget. In fact, you donít need to spend a lot on camera gear and equipment. If youíre wondering what equipment you need, youíre in the right place. Bizness Apps has been producing videos for over a year now and after a lot of trial and error, we have figured out the best way to create videos on a budget. In this blog post, youíll discover how to make a video like a professional and set up a video studio for no more than $250.

1. The camera, free

The latest smartphones have great cameras. Anything from the iPhone 6/Samsung Galaxy S6 (and similar models from other brands) and later will produce good enough quality to use for your videos — some devices can even film in 4K. A smartphone is also perfect for on-the-go filming, no need to spend a lot of time on planning and setting up. Just set it on top of the tripod (more on this coming up) and start shooting.

Tip: Use the exposure and focus lock feature to lock in the lighting and the focus point, that way the person or object wonít lose these parameters while you are filming.

2. The tripod, $40

Now that youíve got the camera, youíll need to stabilize it. While you get creative with this (by stacking books or using shelves), if youíre going to be shooting a lot of videos, a tripod will be the most convenient. There are very cheap ones out there, but after some…

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