Mobile marketing tools and tips for 2017. Here’s a crash course in mobile marketing tools brands should be using in 2017. Tip: Think outside of the box when it comes to selecting your location to send customers promotions. Instead of just sending customers notification when they are near a store, send them promotions when they are near locations in which the brand’s products or services would be useful. Developing an “AppPlus” Strategy It is obvious that mobile marketing is a major factor in the success of any marketing strategy. Tip: Create additional capabilities for brand apps like messaging, mobile wallet, and an integrated loyalty program. By creating an app that does more than just deliver information about the brand and allow customers to browse product offerings businesses are increasing the longevity of the app. Ad Week cites that 49% of mobile users in the U.S. use messaging apps monthly. One of the most popular examples of these messaging apps is Facebook Messenger. Tip: After a customer has reached out to a brand via Facebook Messenger, the brand has a 24-hour window in which they are allowed to send that customer promotional content.
Posted 15 minutes ago by MARGIE KUPFER
As the New Year approaches, marketers are carefully planning their strategies for their campaigns in 2017. Sure there are plenty of tools, tips, and tricks to choose from, but selecting the right ones for your brand’s objectives is crucial. Here’s a crash course in mobile marketing tools brands should be using in 2017.
Location-Based Marketing
As futuristic as it sounds, location-based marketing is sweeping the nation as one of the most popular marketing tools with both consumers and businesses. What makes location-based marketing so popular is that it eliminates irrelevant ads by presenting the consumer with promotions based on their current location. Location-based marketing can be accomplished through the use of geofencing, beacons, Wi-Fi and Bluetooth.
Tip: Think outside of the box when it comes to selecting your location to send customers promotions. Instead of just sending customers notification when they are near a store, send them promotions when they are near locations in which the brand’s products or services would be useful. For example, a pet supply store could send customers promotions when they are…
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