Digital Marketing News: Google’s Branded Search Reporting, Bing Connects With LinkedIn, & Facebook’s New Ad Dashboard

Digital Marketing News: Google’s Branded Search Reporting, Bing Connects With LinkedIn, & Facebook’s New Ad Dashboard

Social Media Today Google My Business Insights adds branded search reporting Google has added new features to its Google My Business Insights dashboard, allowing more robust analytics filtering, among other additions. Search Engine Land Facebook Launches New Dashboard to Better Track Facebook Ad Performance Facebook announced an update to its Attribution dashboard, with an array of feature additions aimed at making it easier to track ad performance. The new features offer expanded reach for text and dynamic search ads, among other new beta release additions. Search Engine Journal YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30 YouTube has decreased the amount of watch time required to count as an engagement, the video giant announced recently, along with several other attribution points related to conversions. Digiday Teens use Instagram more than Snapchat, report says Instagram is the most popular social platform among teens, edging out Snapchat in new report data released by Piper Jaffray. Snapchat is teens’ favorite, however, according to the new report. Mashable We Analyzed 60,000+ Reddit Posts From the Top 150 Subreddits (New Research) A new analysis takes a close look at Reddit and its increasing use among digital marketers, with some surprising findings. Foundation A lighthearted look at digital transformation by Marketoonist Tom Fishburne — Marketoonist Man Does Incredibly Well At Slot Machine Demo Embedded In Ad — The Onion How to help your partners keep their buyers’ attention — IMS360 DivvyHQ — Tips from Andrew Davis on Leveling Up Content with the Loyalty Loop — DivvyHQ (client) What are some of your own favorite content marketing news items for the week?

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23 Metrics to Measure Content Marketing Success [Infographic]
SEMrush takes a look at nearly two dozen metrics for measuring success in content marketing, by way of a new infographic looking at engagement and other factors. Social Media Today

Google My Business Insights adds branded search reporting
Google has added new features to its Google My Business Insights dashboard, allowing more robust analytics filtering, among other additions. Search Engine Land

Facebook Launches New Dashboard to Better Track Facebook Ad Performance
Facebook announced an update to its Attribution dashboard, with an array of feature additions aimed at making it easier to track ad performance. Leaving beta status, the new reports offer a variety of customer journey insights. Social Media Today

Bing Announces LinkedIn Profile Targeting for Bing Ads
Microsoft’s Bing has announced that its Bing Ads has been updated to include LinkedIn (client) profile targeting. The new features offer expanded reach for text and dynamic search ads, among other new beta release additions. Search Engine Journal

YouTube CEO: EU Legislation ‘Threatens To Shut Down’ Millions Of Creators
YouTube chief executive Susan Wojcick has recently written that European Union copyright legislation would put hundreds of thousands of jobs at risk, and potentially shut down millions of creators. MediaPost

Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]
According to recent study data, Google Local Services…

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