It’s Time to Take Content Marketing Automation Seriously

Content marketing automation takes traditional content marketing tasks and automates them to save you time and money. Content marketing automation can be as simple as scheduled social media posts and as complicated as list segmentation and lead scoring. Consumers that get content not tailored to them will unfollow brands. Automation, however, can help give consumers tailored messages depending on their behavior. These tools can track your customers' interactions with the email, reporting if (and when) they open the post, where they click, and whether they are unsatisfied and unfollow your brand. Marketers can easily take control of nurturing leads by tailoring content to them based on their level in the sales funnel. Using automation tools to manage contacts, segment lists, and score leads helps marketers add value to the sales and overall company goals. By using automated technology, marketers can reduce the amount of time spent on email back and forth, and ensure that social media content does not get posted with errors. A social media approval tool that ensures the right people at a company see this content before it goes live reduces the risk of that happening. It Starts with Strategy By having a sound automation strategy, marketing teams can reach target consumers with a tailored message and meet the growing consumer demand for content.

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Content marketing automation takes traditional content marketing
tasks and automates them to save you time and money.

Moreover, today’s marketers are feeling intense pressure to give
a positive ROI on their efforts, and content marketing automation
can help marketers prove their worth with number-based reports.

Companies that use marketing automation have 53% higher
conversion rates than companies that do not,
according to
the Aberdeen Group.

Though some marketers insist content marketing automation takes
away the relationship between the brand and customer, automation
can actually enhance that relationship.

Content marketing automation can be as simple as scheduled
social media posts and as complicated as list segmentation and lead
scoring. Depending on a brand’s marketing and sales strategy,
content marketing automation can dramatically improve conversion
rates.

However, marketers really need to take automation seriously if
they want to prove the success of a campaign.

Automation Helps Meet Consumer Demand

Consumers reportedly spend over 17 hours engaged with
content
; this includes digesting content on e-readers, TV,
social, etc. The demand for content has never been higher, which
means marketers must meet this demand with a sound strategy.

Marketers cannot fill 17 hours per day, but automation helps
them get close to the consumer demand. Tools such as BuzzSumo help marketers define what
type of content receives the most engagement; tools such as
Gain (my company) help
marketers create, approve, and schedule content. Manually doing
tasks like those wastes time and resources, so automation is a must
in this area.

Automation Does Not Replace Engagement

Marketers still must monitor content responses to talk with
their customers. Furthermore, having a set marketing strategy in
place that fully understands what type of content your target
market wants is imperative before even you begin a campaign.

Consumers that get content not tailored to them will unfollow
brands. Automation, however, can help give consumers tailored
messages depending on their behavior. For e-commerce sites,
consumers…

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