How to Personalize Your Social Media Marketing for Better Results

How to Personalize Your Social Media Marketing for Better Results

When it comes to their experience online, all of these people have one thing in common; personalization. Create Tailored Product Recommendations Many marketing stats show the quickest way to expand your reach on social media is by advertising to people who could benefit from your product. For example, if you notice that many return customers who purchased product A later purchased product C, this may signify a trend. Use Retargeting Tools Retargeting is a great way to get customers to come back your way if they leave without making a purchase. By its very nature, retargeting is a very personalized experience. Think about the typical types of retargeting emails out there and it’s easy to see why this would be a viable option for social media. However, with retargeting maybe later that customer is browsing their Facebook and there it is, an ad for your business with a 10 percent off coupon for using the ad. They put out this “flash sale” as an ad that reaches customers who showed interest in their company but never made a purchase. Companies are taking advantage of Instagram Stories when they want to blend their marketing campaign with an organic, interesting experience for their end users. Businesses are learning that they can create their own custom videos for users.

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Social media marketing is now without a doubt one of the most powerful tools out there. Networks like Facebook, Twitter, and Instagram are up 13 percent on users when compared to 2017. The total number of people across all networks is estimated to be around 3.196 billion — yes, with a B.

When it comes to their experience online, all of these people have one thing in common; personalization. It’s easy to look under a microscope at marketing, but this is a huge trend that luckily bleeds into what we do for a living. The truth is, most consumers love being able to feel like everything is personalized just for them. It doesn’t matter if you’re talking about cars, meals, or their favorite online brand, people love a touch of individuality.

You can take that experience and inject it into your social media marketing plan. As a result, you could see an increase in sales, more conversions, and of course, a larger profit. We are going to look at the ways you can increase the personalization process and get better results from your online social marketing.

Create Tailored Product Recommendations

Many marketing stats show the quickest way to expand your reach on social media is by advertising to people who could benefit from your product. Typically, you’ll want to pick out your target audience and advertise to new customers.

You can use this information to help you stay in touch with people who convert on your pitch. Once enough people purchase your product, you’ll be able to use data to develop product lists that seem to go hand in hand. For example, if you notice that many return customers who purchased product A later purchased product C, this may signify a trend.

After understanding what products compliment each other in the eyes of your consumers, you’ll be able to upsell and create special offers for customers who purchased product A and advertise product C.

Tailored products go a bit further than that though. Social media marketing allows you to target people who have specific interests, at the right time. Let’s look at an example from Nike below. You’ll notice they are very heavy on the patriotic side of things in terms of messaging and color scheme. This would be the perfect ad to send out if you wanted to create a tailored recommendation for someone who likes patriotic social media pages and perhaps around a holiday like Independence Day.

Mentioning that they are getting this recommendation because of past purchases is an excellent way to get customers to keep shopping with you. Social Bakers released info showing that repeat…

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