Image credit: Mihajlo Maricic/EyeEm | Getty Images Opinions expressed by Green Entrepreneur contributors are their own. This unusual circumstance has caused many companies to hire public relations specialists, who understand how to place stories in various publications. Here are a few tips for companies trying to maximize their PR efforts in the elusive press world. Sending stories that don’t make sense for a specific publication or writer is a waste of everyone’s time, and may even lead to your future emails being ignored. Instead of email-blasting every publication you can think of, you'll have better results curating your pitches based on your target publication's interests and style. For this reason, you should take the time to get to know the writer and publication you’re pitching. In PR, your network is your net worth, so make it work for you. Related: She Runs One of The Biggest PR Companies in Cannabis. This is beneficial for a few reasons: First, it helps build a relationship with journalists and editors beyond merely pitching. Be sure to send your press releases to the right people.
Whether you’re a publicist or a brand ambassador, these tips will improve your chances of getting your emails returned.
Opinions expressed by Green Entrepreneur contributors are their own.
With restrictions on paid media for cannabis companies, earned media (or the publicity you don’t pay for) has become an increasingly important way for brands to get the word out.
This unusual circumstance has caused many companies to hire public relations specialists, who understand how to place stories in various publications. And even if you can’t afford a publicist, it helps to understand which pitches work and which fall on deaf ears.
Here are a few tips for companies trying to maximize their PR efforts in the elusive press world.
Know who you’re pitching
Journalists and editors are bombarded daily with unsolicited calls and emails containing story pitches that don’t match their beat. But PR is not a numbers game. Sending out a story to as many people as possible does not improve your chances of getting it placed. Quite the opposite. Sending stories that don’t make sense for a specific publication or writer is a waste of everyone’s time, and may even lead to your future emails being ignored.
Instead of email-blasting every publication you can think of, you’ll have better results curating your pitches based on your target publication’s interests and style.
For this reason, you should take the time to get to know the writer and publication you’re pitching. You can be an…
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