You can repackage your original content into smaller pieces to appeal to an audience who doesn't want to spend a lot of time reading content online. If you break it up into smaller pieces that address certain ideas brought up in that article, you will appeal to the skimming crowd. These programs take your piece of content and formats it into an ebook that you can edit. An ebook really is one of the best things you can make from repackaged content. Repackaging tools and more ideas. Actually, keywords are a fantastic brainstorming tool that will give you some insight into what your next piece should be about. Slideshare makes it easy to create and share those presentations, taking all of the bullet points of your long-form article and providing it in an easier to digest manner for the skimming crowd. I always use lost of graphics and charts for my Slideshare uploads which I can then repackage into infographics too. Infogr.am Just how popular are infographics? They are three times more likely to be shared on social media than any other kind of content, and they are now considered by most marketers to be an integral tool for brand storytelling, which is of course, the way you get noticed on the web these days.
Everyone has that one piece of content that they are really, truly proud of. It is long, thorough, full of information and entertaining enough to keep people reading. It stands on its own and has remained for some time as the most popular item on your website. The amount of traffic from that single long-form article trumps every other piece of content you have ever written.
In spite of its incredible popularity, you could be getting even more out of that post. It all comes down to repackaging it into more awesome content, which takes the core of what made it so beloved and stretches it further. You will reach a bigger audience this way, and it will lead to more content successes in the future.
Examples of content repackaging.
Break into email lessons
You don’t have to recreate the wheel here. You can repackage your original content into smaller pieces to appeal to an audience who doesn’t want to spend a lot of time reading content online. Here is one of those inescapable facts of the web — most people skim.
So while that article you have written is a masterpiece, not everyone who comes across it is going to get through the whole thing. If you break it up into smaller pieces that address certain ideas brought up in that article, you will appeal to the skimming crowd.
Set up an email course using email marketing tools like Mailchimp and GetResponse and regularly send to your subscribers. It’s one of the most effective ways to give your old content wings again.
Make access to content exclusive
One of the best things I ever did was take my long-form article, turn it into a series with some updated content and items, and give access to the people who subscribed to my email list.
Not only did it build up an incredible email list — which has been my single greatest tool for marketing ever since — but it made them feel like they had opted into something special. It made promoting other content the same way in the future a breeze — plus, it was very lucrative.
Create an ebook
Long-form articles, especially multiple ones, make great ebooks. These can be big or small, but they all start with those posts and are turned into something more.
There are tools to help you do this, such as Beacon and Bloxp. These programs take your piece of content and formats it into an ebook that you can edit. I personally prefer to do it manually, using a free tool like Google Docs. That gives me full control from beginning to end, and allows me to pick and choose from content, then add to it without going back through an…
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