8 Must-Use Growth Hacking Tools

8 Must-Use Growth Hacking Tools. In this post, we’re going to get a little meta and growth hack your growth hacking efforts by rounding up all the tools you need in one place: 1) Optimizely Photo from the Optimizely blog At the core of growth hacking is a lot of testing. Optimizely is a tool that allows you to A/B test your website to compare performance. Typeform offers powerful customization such as answer piping, where part of a respondent’s previous question is populated into the next question. One user says they like “Audience Intel”. Typeform also offers the ability to build responsive forms across all devices and platforms. The software allows teams to automate various parts of their marketing efforts and track it all in one place. Marketo houses a range of marketing automation, email marketing, social media, and analytics tools. At Bitly, we use the Marketo and Salesforce integration to organize and prioritize leads for our sales team, so they can have the right conversations with leads at the right time. Americans now own four devices on average, and the average U.S. consumer spends 60 hours a week consuming content across devices.

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Over the past two years, we’ve seen the term “growth hacking” almost double in interest on Google Trends. Earlier this month, it hit an interest score of 100%, which is the highest it gets.

As the approach gains popularity, growth hacking has grown from a vague buzzword to a marketing concept that has brought many products and companies like Gmail, Hamilton, and Dropbox great success.

But now that we know what growth hacking is and how to apply it, which tools can we use to streamline and optimize the process?

In this post, we’re going to get a little meta and growth hack your growth hacking efforts by rounding up all the tools you need in one place:

1) Optimizely

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Photo from the Optimizely blog

At the core of growth hacking is a lot of testing. It’s about constantly setting hypotheses, and then testing until you find something that sticks.

Optimizely is a tool that allows you to A/B test your website to compare performance. At Bitly, we use the software to test call-to-actions, website layouts, and more.

Optimizely streamlines the usual steps of experimentation since developers don’t need to create several test pages and track engagement separately. An Optimizely snippet and jQuery work together so that all users land on one page, but they see customized content depending on previously defined parameters.

Before investing the resources into rolling out major updates like revamping a checkout funnel or building a new subscription page, A/B test what users are responding to most using a tool like Optimizely.

2) Typeform

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Photo from Crunchbase

What better way to get quick feedback on new products, to identify old products that need improvement, or gauge interest on a potential product than to run a survey?

Typeform’s user-friendly site makes it really easy to build sophisticated looking surveys, quizzes, payment forms, lead gen forms, and more.

Typeform offers powerful customization such as answer piping, where part of a respondent’s previous question is populated into the next question. For example, let’s say we at Bitly are surveying users about their favorite feature of our platform. One user says they like “Audience Intel”. In the following question, answer piping would ask, “Why do you like Audience Intel?”.

Typeform also offers the ability to build responsive forms across all devices and platforms.

3) Marketo

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Photo from G2 Crowd
Marketo is a growth hacker’s dream.

The software allows teams to automate various parts of their marketing efforts and track it all in one place. With Marketo, teams can eliminate a lot of the manual work that goes into growth hacking and spend more time testing and innovating.

Marketo houses a range of marketing automation, email marketing, social media, and analytics tools. The software also integrates with…

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