Want to be a better content marketer? As the list of content tech options expands every day, creating a short list of options only gets more complex. Still, when considering new technologies, many content tech buyers are curious about what tools and technologies other content marketers use to build their programs. Tech a look under the content marketing hood Earlier this year, we surveyed the CMI community about which content tools and technologies they can’t live without. Respondents weren’t required to pick a favorite in every category, just in those where they had a top pick. More than half (58%) of the 424 people who chose a favorite named Google Analytics the top pick. And, among the nearly 400 content marketers who picked a favorite in this category, 33% named MailChimp their favorite. For 19% of the 397 content marketers who picked a favorite, that tool was Asana. Hootsuite earned a favorite designation from 24% of the nearly 400 content marketers who responded in this category. Please note: All tools included in our blog posts are suggested by authors (or, in this case, survey respondents), not the CMI editorial team.
Want to be a better content marketer? Don’t overlook the importance of technology.
Need convincing? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency.
Of course, getting the most from the array of tools and technologies that power a content marketing program is easier if you pick technologies well suited to your program’s needs in the first place.
“Making the wrong (technology) pick doesn’t necessarily doom a marketing program, but it can make success more difficult to achieve,” writes analyst Tony Byrne in the November issue of Chief Content Officer magazine.
As the list of content tech options expands every day, creating a short list of options only gets more complex. There’s no substitute for a well-planned tech strategy and thorough research to determine what best fits your team and tech needs.
Still, when considering new technologies, many content tech buyers are curious about what tools and technologies other content marketers use to build their programs.
We are, too. So we asked.
Tech a look under the content marketing hood
Earlier this year, we surveyed the CMI community about which content tools and technologies they can’t live without.
If you’re one of the 700 that took the survey, you might remember how it worked. If not, here’s a quick recap. We offered a drop-down list of content technologies in 34 categories and gave the option to write in a response in case we missed a favorite tool. Respondents weren’t required to pick a favorite in every category, just in those where they had a top pick.
This infographic shows the five favorites in each category. (For a complete list of companies in each category, check out CMI’s new ContentTECH directory – you’ll see a Fan Favorites badge next to companies that made it into the top five in this survey.)
Here’s a look at the seven categories that attracted the most responses.
Digital analytics
More people who answered the survey picked a favorite in digital analytics than in any other category (including content marketing platforms). More than half (58%) of the 424 people who chose a favorite named Google Analytics the top pick. Rounding out this category: Adobe Analytics, Moz, IBM Digital Analytics, and Kissmetrics.
Content marketing platforms
More than 400 people weighed in on their favorite content marketing platform. DivvyHQ was the top pick for 20% of respondents, followed by Contently, PathFactory, Uberflip, and CoSchedule.
Email marketing
When it comes to nurturing an audience, email is the go-to for 87% of B2B content marketers, according to CMI research. And, among the nearly 400 content marketers who picked a favorite in this category, 33% named MailChimp their favorite. Other favorites include HubSpot, Salesforce, Constant Contact, and (tied)…
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