BSSP Resigns BMW Mini Account After More Than 11 Years

BSSP Resigns BMW Mini Account After More Than 11 Years

Author: Lindsay Stein / Source: Advertising Age L-R: BSSP's Tom Coates, John Butler and Keith Cartwright Credit: BSSP After 11 and-a-hal

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L-R: BSSP's Tom Coates, John Butler and Keith Cartwright
L-R: BSSP’s Tom Coates, John Butler and Keith Cartwright Credit: BSSP

After 11 and-a-half years with the brand, Butler Shine Stern & Partners has resigned as U.S. advertising agency for BMW’s Mini, a move that comes ahead of the automaker’s upcoming creative review.

BSSP, which participated in the last review and retained the business, has “initiated the termination clause in its contract” ahead of another anticipated review, according to a statement from the agency. During the most recent review in 2012, BSSP was up against Via, BBH and Fitzgerald in the pitch, Ad Age previously reported.

The statement said that BMW’s “aggressive cost-cutting and procurement-mandated reviews,” as well as the consolidation of the media business for both BMW and Mini under Interpublic Group’s UM, which led to “reduction in staffing,” have ” all contributed to the financial challenges of managing the business…

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