Dentsu Aegis, TimesPro join hands to offer PG diploma in digital marketing

Dentsu Aegis, TimesPro join hands to offer PG diploma in digital marketing. MUMBAI: Dentsu Aegis Network, one of India’s leading fully integrated advertising agencies, and Times Centre for Learning Ltd’s TimesPro initiative are collaborating to offer a post graduate diploma in digital marketing in Bengaluru, Mumbai and Delhi. Given its domain expertise, Dentsu Aegis Network has assisted TimesPro in curating an educational programme to provide training to entry-level professionals in digital marketing. The course offers a total of 450 hours of instructor-led training, immersions and e-learning. The faculty features prominent industry figures, including some from the digital agencies of Dentsu Aegis Network. The course’s immersion programme will enable the students to achieve mastery in a relevant topic or aspect of digital marketing. It will allow students to practically experience how digital marketing campaigns are actually executed, in a bid to widen their knowledge and perspective on the subject. “Digital marketing is the fastest growing part of the advertising and marketing industry,” said Ashish Bhasin, chairman and CEO, South Asia, Dentsu Aegis Network. “Through our digital companies like Isobar, iProspect, WatConsult, Dentsu Webchutney and Fractal, we have collaborated with TimesPro to curate a robust curriculum relevant to the current trends in the industry.” TCLL president Anish Srikrishna said, “Through this partnership, we will be able to provide a platform for aspiring students to make a successful career in one of the most lucrative career segments.” TCLL is part of the Times of India Group, which publishes The Economic Times. Students will become all-round experts in the digital marketing field with effective knowledge of digital consumer behavior and proficiency in digital marketing tools and analytics.