Better Lead Generation: 3 Tools to Lift Your Marketing Efforts

But, all is not lost. Here are some unique tools you can use to stay in front of your site visitors and even reach new audiences to drive leads and lift your marketing efforts. Leverage Retargeting to Drive Return Visits Retargeting technology shows site visitors your display ads after they leave your site as they surf the web – including on mobile and sites like Facebook. Then, when that prospect sees your ad, they may be more likely to return to your website, which can bring them closer to a conversion. Retargeting can significantly lift search advertising efforts and help generate more ROI from your budget. This capability looks for new audiences online that have similarities to your website visitors, using factors such as their location, age and gender demographics, and interests. Or, if they’re sending an email or completing a form, they’re not sure you’re getting their message. Investing in live chat for your website can solve these problems because it engages your visitors proactively and provides an easier way to have a conversation with your business without the wait. If you tend to get a lot of visitors after business hours, you can use a chat service like TotalLiveChat that employs 24-hour agents who can answer basic questions about your business and capture leads that you can follow up with the following business day. What tactics will you try to lift your lead generation results?