Infographic: The Battle Between Instagram and Snapchat. Are you a Snapchatter or an Instagrammer? I’ve used both, but I’m more likely to carefully apply Instagram’s tilt-shift feature than to dress myself up in one of Snapchat’s cartoon filters. (I’m all about the artful blur.) Probably because I used Instagram first, and more of my social network was already on Instagram by the time Snapchat showed up. When Snapchat introduces a new feature—think Snapchat Stories, which became immediately popular with brands because they could function as short-form, full-screen video advertising—Instagram copies it. The graphic also points out, however, that Snapchat continues to grow, while Instagram may have plateaued. Nike’s most popular Snapchat Story got a total of 66,000 views, while Nike’s first Instagram Story generated 800,000 views in 24 hours. So should your brand focus more on Snapchat or on Instagram? Take a look at the infographic to learn more—and unlike Snapchat and Instagram Stories, this one won’t disappear after 24 hours.
Are you a Snapchatter or an Instagrammer? I’ve used both, but
I’m more likely to carefully apply Instagram’s tilt-shift feature
than to dress myself up in one of Snapchat’s cartoon filters. (I’m
all about the artful blur.) Why? Probably because I used Instagram
first, and more of my social network was already on Instagram by
the time Snapchat showed up.
Preferences aside, I recognize that the networks have become
similar. When Snapchat introduces a new feature—think Snapchat
Stories, which became immediately popular with brands because they
could function as short-form, full-screen video
advertising—Instagram copies it.
This new…
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