Australia gets its own pop up creators studio, with YouTube Spaces' Sydney launch. To better support its creative community, YouTube has built dedicated spaces in cities like Paris, New York and Tokyo where YouTubers can access professional studios and equipment. For the first time, Australia will have its own YouTube Spaces in the form of a temporary pop-up at the Australian Film, Television and Radio School (AFTRS) in Sydney. "It's part of our investment in creators," David MacDonald, head of YouTube Spaces, Asia Pacific, told Mashable. He joined YouTube in 2007, but said he only began monetising his platform via advertising recently. While he believes he could have funded the series via his YouTube advertising earnings eventually, the grant sped up the process. "For those who start on YouTube, we hope they're going to find a home and be with us for a long time, but we also want them to grow and develop, hence this space." MacDonald doesn't yet see the same level of cohesion among Australian creators, but hopes initiatives like the pop-up YouTube Spaces will help a community develop. For AFTRS, it's an opportunity to become more engaged with that online community. MacDonald said the pop-up was about understanding demand.
YouTube Spaces’ Sydney launch.
As YouTube knows only too well, a platform is only as good as
its newest content.
To better support its creative community, YouTube has built
dedicated spaces in cities like Paris, New York and Tokyo where
YouTubers can access professional studios and equipment.
For the first time, Australia will have its own
YouTube Spaces in the form of a temporary pop-up at the
Australian Film, Television and Radio School (AFTRS) in Sydney.
The creative space will likely find a receptive audience.
YouTube arrived in Australia in
2007, and the country punches above its weight on the video
service, boasting 33 YouTube creators with more than one million
subscribers each.
Launching Wednesday, AFTRS will host seminars and tutorials on
topics like production, copyright and editing over five days, as
well as helping a number of creators produce new in-studio clips
alongside AFTRS staff.
“It’s part of our investment in creators,” David MacDonald, head
of YouTube Spaces, Asia Pacific, told Mashable. “It pays
out in the long run for us to have better content with better
production value.”
As YouTube’s creator community grows, there’s an increasingly
complicated array of brands, managers and production studios who
want a piece of their valuable relationship with their
audience.
Not to mention, the business of funding a creator’s life isn’t
always easy, what with YouTubers often acting as their own agent,
star, director and cinematographer.
One Australian who will be using the pop-up space is…
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