Businesses are using emojis on Facebook to respond to customer comments, convey a clear emotion, and speak their customers’ language. While you’re brainstorming ways to use emojis for your Facebook marketing campaigns, here’s tips on how to post different emojis. Another type of Facebook emoji called meeps are highly expressive Facebook stickers. To post a meep, click the smiley face icon beside your comment and select your favorite meep. Remember that an effective emoji marketing campaign should make your ads or posts clear, not difficult to decipher. To post an emoji to your tweet on mobile, tap the globe or smiley face icon next to the 123 key in the bottom-left of your keyboard. On Instagram, @deadpoolmovie released a series of Deadpool emojis so fans could share their feelings with their favorite wisecracking, smart-mouthed superhero. Simply tap the smiley face or globe icon on your keyboard and tap the emoji you want to use. How to Enable the Emoji Keyboard on Mobile If you don’t see the option to add emojis on Instagram and you’re running iOS 5 or iOS 7, go to Settings and tap General. When you’re typing a comment and want to add an emoji, tap the smiley face beside the 123 key.
Do you want to humanize your business on social media?
Have you thought about using social media emoji?
Emojis are a fun and creative way to connect with your customers on a more personal level and show your brand’s personality.
In this article, you’ll discover how to use emojis in your social media marketing.
#1: Use Emojis on Facebook
Facebook is one of the biggest adopters of emojis in one form or another. You now have myriad ways to tell others your current mood, from emojis to feelings and reactions.
Businesses are using emojis on Facebook to respond to customer comments, convey a clear emotion, and speak their customers’ language. They can help make customers feel like your company listens and cares.
But even before companies had the option to Choose a Feeling or Post a Sticker, they were turning to Facebook for creative emoji marketing solutions.
For example, beverage company Tampico created a social media game called Emojiball. Users were given a choice of 24 emojis and had to post five of them with the #TampicoEmojiball hashtag to play. People who guessed the correct emoji combination won a prize.
Tampico spread the word about Emojiball primarily through Facebook and Twitter, and enjoyed unprecedented user engagement as a result.
While you’re brainstorming ways to use emojis for your Facebook marketing campaigns, here’s tips on how to post different emojis.
To share how you’re feeling in an update, click the smiley face icon in the bottom left of your update.
Then select Feeling from the drop-down menu.
Finally, choose an emoji that reflects how you feel about your post.
Another type of Facebook emoji called meeps are highly expressive Facebook stickers. You can use meeps the same way you would use any emoji.
To post a meep, click the smiley face icon beside your comment and select your favorite meep.
Remember that an effective emoji marketing campaign should make your ads or posts clear, not difficult to decipher. Trying to force emojis where they don’t belong is a bad idea. At best, you’ll confuse your customers. At worst, you might drive them away.
#2: Incorporate Emojis in Your Tweets
Don’t underestimate the power of emojis to connect with your audience on Twitter. Brands, publishers, and people have tweeted more than 110 billion emojis since 2014. And now that Twitter advertisers can target people who have engaged with particular emojis, there are even more marketing opportunities on the platform.
Why are emojis so popular on Twitter? With only 140 characters to work with, emojis let you put into practice the old saying “a picture’s worth a thousand words.” Don’t waste characters typing out a complicated emotion when you can convey it with an emoji instead.
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