On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. Earlier in 2016, Twitter began featuring live and replayed Periscope videos in Twitter timelines that users could watch and interact with -- even without a Periscope account. Tweets featuring live video can be retweeted and liked, and videos on Twitter can generate comments and heart emojis as they do in the Periscope app. How to Go Live on Twitter Starting a live broadcast on Twitter couldn’t be easier. What’s Next for Twitter and Periscope? Giving Twitter users the tools to create and share their own live content could help the company attract new users and increase engagement on the platform -- especially because 90% of Twitter video plays already happen on mobile devices. And she's right: Twitter has become a destination for breaking news information, and it's easy to see why. By introducing live video into an environment already known for being fast-paced, breaking news just became even easier to share. We're excited to see how this launch unfolds on Twitter and how it will impact Periscope and other social media platforms. Expect more content from us about competition for users, shares, and engagement, the growing popularity of live video, and more insight into how to record a broadcast Twitter users will love.
On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015.
Earlier in 2016, Twitter began featuring live and replayed Periscope videos in Twitter timelines that users could watch and interact with — even without a Periscope account.
Now, Twitter users can broadcast live video directly from Twitter without having to create a Periscope account first. Tweets featuring live video can be retweeted and liked, and videos on Twitter can generate comments and heart emojis as they do in the Periscope app.
While this isn’t Twitter’s first foray into live content this year — earlier this year, Twitter began partnering with multiple organizations to become a destination site for live video, featuring NFL, NBA, NHL, and MLB Games, Presidential debates, and the Republican and Democratic National Conventions — it is an important one. With the launch of its live capability, Twitter is cementing its place in the competition for user attention — and research shows that video is what users want.
Let’s dive into a quick explainer about how to go live on Twitter and what impact this announcement may have on video marketing.
How to Go Live on Twitter
Starting a live broadcast on Twitter couldn’t be easier. When you click to compose a new tweet in the mobile app, there’s now an option to record live video, as seen below:
From there, you tap the “Live” option and enter a caption to accompany your video on Twitter timelines:
Once you start recording, it’s easy to stop broadcasting, change your camera perspective, and see who’s liking and interacting with your video:
Once you’ve finished broadcasting, you can see how your video appears in other users’ Twitter timelines. Here’s my (very brief) broadcast on Twitter:
— Sophia Bernazzani (@soph_bern) December 19, 2016
That’s it. Easy, right?
For now, Twitter users can receive notifications when…