Twitter Goes Big On Live Video With Bloomberg Partnership: #NewFronts 2017

Twitter Goes Big On Live Video With Bloomberg Partnership: #NewFronts 2017

Author: Greg Jarboe / Source: Tubular Insights I went to the 2017 Digital Content NewFronts expecting to hear presenters talk about “fake

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I went to the 2017 Digital Content NewFronts expecting to hear presenters talk about “fake news,” which is one of the latest trends in the digital video marketing business. But, I was surprised to actually hear real news while attending the event held Monday afternoon at the Bloomberg LP headquarters. Bloomberg Media and Twitter announced a global live video breaking news network, which will debut this fall. I’ve got to admit that ‘Twitter Live Video’ wasn’t one of the trends on my buzzword bingo card.

Now, I don’t normally report news. But the moment that Bloomberg Media and Twitter announced that they are partnering to create the first-ever 24/7 breaking news network that will be global, live, social and streaming I knew that I needed to make an exception to that rule. And to drive home the significance of the breaking news about the launch of a video breaking news network, it was made by Bloomberg founder and CEO Michael R. Bloomberg and Twitter founder and CEO Jack Dorsey. That’s when this columnist for Tubular Insights reverted back to his early days as a radio reporter rushing to cover a 5-alarm fire.

Twitter Live Video: All The News

So, here’s what video marketers need to know: The new live streaming news network will combine the global editorial and newsgathering capabilities of Bloomberg with the digital power of Twitter, which has become one of the world’s fastest and primary news distribution channels. Bloomberg will collaborate with Twitter to provide a live experience for video news consumers around the world.

The new network, which has been in development for months, will launch in fall 2017. It will feature a mix of user-generated breaking news video from citizens, curated and verified by Bloomberg editors, along with live video and reporting from Bloomberg journalists around the world. Combining the speed and immediacy of Twitter with the editorial rigor of Bloomberg, the network aims to be interactive, rich with social content, and consumable on any device.

Appropriately, the breaking news was broken during a live interview with Bloomberg and Dorsey by Bloomberg Television anchor Emily Chang. Following their live interview, Bloomberg Media CEO Justin B. Smith took the stage and provided more context….

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