Fortunately, there are many software tools to help content marketers discover good articles and videos to share. In the process, the audience begins to recognize your business as an authority on the topic, and they may feel indebted to your company for all of the content it shares. When you search for a topic, Buzzsumo returns a filterable list of popular content. You could use Buzzsumo to search for the topic “RV travel.” Click image to enlarge. SEO Tools Several leading SEO platforms, including Ahrefs and SEMrush, offer content discovery. But it can also be used to find content worth sharing. Ahrefs, SEMrush, and other SEO tools can be good options for content discovery. RSS Readers Feedly is a popular RSS reader that also helps you find excellent sources for content. As with the other tools described in this article, Feedly allows you to search on a topic. But instead of returning a list of popular content, it provides a list of sources.
Curating content can be like finding a stem or leaf in a haystack, if not a needle. Fortunately, there are many software tools to help content marketers discover good articles and videos to share.
Curation is a type of content marketing. It seeks to attract, engage, and retain customers for your business. It pulls them to your company. And it can work well with your search engine optimization, email marketing, and social media efforts.
Curation works on the same principles as other forms of content marketing. Your business provides content that is useful, informative, and entertaining. Consumers (your audience) read, watch, or listen to that content. In the process, the audience begins to recognize your business as an authority on the topic, and they may feel indebted to your company for all of the content it shares. That sense of owing something (reciprocity) can lead to sales.
The first step in successful content curation is identifying compelling content from third parties — articles, blog posts, videos, or similar. The content should be related to the industry your business serves (and your topic clusters). Strive for rare content that is not already shared on thousands of social media profiles or in dozens of email newsletters.
In this post, I’ll address several applications that can help you find that content.
Content Discovery
Buzzsumo may be the best known and most popular content discovery software. Its free plan has two tools that can help.
The first is the content research tool. When you search for a topic, Buzzsumo returns a filterable list of popular content. Say that you manage an ecommerce shop selling accessories for recreational vehicles. You could use Buzzsumo to search for the topic “RV travel.”
Click image to enlarge.
Use a filter in Buzzsumo to look for things published in the past year, exclude list articles and infographics, and exclude items from competitors.
Second, consider Buzzsumo’s trending tool. This shows the most popular content currently trending for a topic.
There are a few alternatives to Buzzsumo, such as ContentGems.
SEO Tools
Several leading SEO platforms, including Ahrefs and SEMrush, offer content discovery. And why not? Those platforms already scour the internet to provide…
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