Instagram Stories Is Likely to Become a Powerful Marketing Tool

Instagram is looking for more ways to monetize the platform and the astounding consumer reach it has. announced that it is experimenting with video ads within Stories with some of the biggest global advertisers. People familiar with Facebook and Instagram advertising should find it pretty straightforward when it comes to setting up and paying for video ads inside Stories. Squires underlined that Facebook’s powerful demographic and interest-based targeting capabilities are definitely a competitive advantage for Instagram. Initially, the network will only optimize said ads for reach objective. As of now, given the Stories’ reach, this objective seems like a good start to dip your toes into novel advertising placement. The company also announced that analytics on Stories will now be included in the Business Tools dashboard and will share basic insights, such as reach and impressions. There is a good chance for a more robust analytics down the road, as it’s estimated that close to 71 percent of U.S. businesses will market on Instagram this year. These efforts will not go unnoticed since 75 percent of platform users take action after seeing a post. Plus, although sponsored Stories can include images, video becomes a format of choice not only for advertisers, but consumers as well.

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Instagram Stories Is Likely to Become a Powerful Marketing Tool

Instagram is looking for more ways to monetize the platform and the astounding consumer reach it has.

The photo-sharing app (hasn’t it become much more than that, though?) announced that it is experimenting with video ads within Stories with some of the biggest global advertisers. Of course, those posts will be marked with a “sponsored” sign. In an interview with Fortune, director of product marketing Jim Squires hinted at a “two or three-week test period” before making the feature fully available to all its active advertisers.

Here, you might draw a comparison to Snapchat’s ads. Yet, Snapchat works mostly with larger brands and tries to keep ads as unobtrusive as possible. That gets pretty pricey, pretty quickly. If you want to play with the big boys, like Netflix, Burberry, AT&T and Cola-Cola, you’d have to have a budget big enough to advertise on the network. However, contrary to Snapchat, Instagram’s ads will continue to be self-served and employ auction-based pricing.

People familiar with Facebook and Instagram advertising should find it pretty straightforward when it comes to setting up and paying for video ads inside Stories. Plus, you can target those just like you do with any other Facebook and/or Instagram ad placement. Squires underlined that Facebook’s…

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