Tag: Consumer
Content Marketing Inspiration from Direct-to-Consumer Brands
D2C brands lead the way in many facets of content marketing.
For content marketers, that means more in-depth articles and blog posts, explainer videos ...
The Power Of Emotional Marketing
And yet, we talk about ‘brand personalities’ all the time.
What Is A Brand Personality?
Just make sure that you’re communicating (and organizing) your ...
4 Ways Emerging Tech Will Redefine Content Marketing
That level of online engagement is expected to continue to rise, especially with the explosion of emerging technologies, which paints a picture of a w ...
Digital Marketing News: B2B Trends Study, Facebook’s Topics to Watch, & What Consumers Really Think of Personalized Ads
A high demand for personalized ads is tempered by increased wariness about the type of data collection that typically makes them possible, according t ...
Do US Consumers Want GDPR-Like Data Protection Rights?
Most consumers in the United States would welcome personal data protection rights similar to those established last year by the European Union's Gener ...
Why Consumers Click on Paid-Search Ads
Consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries and the ads mention familiar bran ...
What Did American Consumers Want From the Maker of Cup Noodles and Top Ramen? Hats and Shirts, Apparently.
But when you're young and/or on a tight budget, one of the most popular options has remained some dry noodles and a packet of sodium that you can buy ...
The E-Commerce Benchmark KPI Study: The Most Valuable Online Consumer Trend of 2018 Revealed
What’s the average conversion rate for online-only vs multi-channel retailers?
The client was asking us, "could we optimize our search and social camp ...
Consumers Search by Voice. Do You Listen?
As many as one in six Americans own a smart speaker such as Amazon’s Alexa or Google Home, according to market research firm Edison Research.
Voice Co ...
5 Ways to Make a Good Email Great
The challenge for ecommerce merchants is to craft subject lines and body content that are relevant to recipients, who typically scan their inboxes to ...