Tag: Consumer
The Association Problem: When Consumers Like Your Ad But Forget Your Brand
“I like that car ad where the wife is an astronaut and has to unlock her husband’s car from space,” she said, referring to a Hyundai TV spot.
If consu ...
Would You Pay for an Ad-Free Facebook Subscription? 64% of Consumers Say “No”
So maybe the network wasn't really "free," after all.
According to Bloomberg's report, any plans for an ad-free subscription model at Facebook are cur ...
Consumers Will See Right Through You If Your Social Impact Message Isn’t Authentic
Danielle Finck believes public relations can elevate pioneers who are driving positive change.
That's why her entire PR firm, Elle Communications, foc ...
Facebook, Google, Amazon: Which Ad Channel Is Right for Your Brand?
Consumer brands can advertise to prospects on so many channels.
Facebook Facebook is where consumers discover products — when they are not aware of a ...
Digital Marketing News: Tech & ABM, Top Search Ranking Factors and 2017 Consumer Trends
How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic] How can technology help your account based marketing be more efficient ...
Digital Marketing News: Social Video, Google Consumer Confidence & Content’s Influence
Digital Marketing News: Social Video, Google Consumer Confidence & Content’s Influence.
This infographic shows highlights from a recent study from Ani ...
The 5 Ingredients of Content That Supercharges Your Advertising Effort
Advertisers have learned that it’s no longer enough to educate the content consumer.
Through branded content, advertisers have the opportunity to real ...
How Technology Content Marketers Can Earn Trust [Tips and Examples]
Creating informative, engaging content marketing is a great step in the right direction, but only if it is properly positioned to reach the right audi ...
Why Customer Experience Matters to Your Business
The world of marketing is now shifting to a customer-centric approach.
Customer retention is improved with a customer-first approach that delivers gre ...
3 Fundamental Pillars of Technical Support and How Video Can Help
It’s also why they should be using video.
In addition to marketing and selling to customers with video, Technical Support has found three key areas to ...