Tag: Consumer

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Why You Should Launch a Brand, Not a Product

Why You Should Launch a Brand, Not a Product

Why You Should Launch a Brand, Not a Product. Consumers pay a premium for Morton because, over time, the brand has created a perception of quality, co ...
The Surprising Online Marketing Method Most Consumers Prefer

The Surprising Online Marketing Method Most Consumers Prefer

Recognizing and tailoring campaigns to meet these distinct needs and behavioral differences will not only allow businesses to find the fitting medium ...
Content Marketing Is No Leisurely Feat in the Travel Industry

Content Marketing Is No Leisurely Feat in the Travel Industry

“People who may never have considered traveling to Kerala were suddenly tweeting about it, adding it to their holiday plans, and even those who may ne ...
How to Optimally Answer, ‘What Do You Do?’

How to Optimally Answer, ‘What Do You Do?’

I've answered it so many times, but I still feel a little flutter in my stomach every time someone asks, "What's your job? And that reaction usually h ...
‘You Can’t Hit What Your Eyes Don’t See’: How Time Inc. Became a Media Company Built on Data

‘You Can’t Hit What Your Eyes Don’t See’: How Time Inc. Became a Media Company Built on Data

As a media company, Time Inc. remains committed to backing those covers with hard-hitting stories. Moreover, how do we target the consumer based on ev ...
How to Do Interactive Marketing the Right Way

How to Do Interactive Marketing the Right Way

How to Do Interactive Marketing the Right Way. The ad garnered attention all right, but not the right kind; and critics called Burger King out for bei ...
4 Telling Trends That Predict the Future of Content Marketing

4 Telling Trends That Predict the Future of Content Marketing

4 Telling Trends That Predict the Future of Content Marketing. Here are four current trends, and some predictions on how these trends will influence t ...
The Marketing Power of Rewards Programs

The Marketing Power of Rewards Programs

Research shows consumers in the United States account for more than 3 billion memberships in consumer loyalty programs. Customers want to feel like th ...
5 Easy Exercises to Find Your Brand’s Voice

5 Easy Exercises to Find Your Brand’s Voice

Brands with strong, consistent voices are able to stand out from competitors and connect with consumers. If you're like many companies and have more t ...
Why You Should Craft a Compelling Content Strategy for Your Small Business

Why You Should Craft a Compelling Content Strategy for Your Small Business

Author: Claire Holland / Source: Entrepreneur You have the branding. You have the campaign strategy. You have a great product. So why is ...
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