Tag: Consumer
How to Identify the Right Influencers to Market for Your Brand
Author: Joe Griffin / Source: MarketingProfs
Today's consumers will block, skip, and ignore disruptive advertising. The number of Ameri ...
This Online Review Site Has Captured the Attention of Consumers and Businesses (and It’s Not TripAdvisor)
Author: Chris R. Campbell / Source: Business 2 Community A few years ago, social networking giant Facebook began to allow users to post on ...
Why Your Business Needs Outbound Lead Generation
Author: Johanna Rivard / Source: Marketing Insider Group
Brands are becoming increasingly dependent on the internet. Consumers have chang ...
What We Can Learn From Cheerios’ Potential PR Crisis
Author: Alex Slater / Source: Entrepreneur
By now, you might have read about (or seen) the Honey Nut Cheerios campaign to save the honey ...
Facebook’s new Collection ad unit aims to bridge mobile video, commerce
Author: Peter Adams / Source: Marketing Dive
Dive Brief:
Facebook has rolled out a new, mobile-centric video ad format called Collection ...
Brands Are Digging Into GIF Data to Understand Consumer Behavior
Author: Lauren Johnson / Source: Adweek Online
GIFs are more than just popular, looping clips on social media. As brands work to inject t ...
The Psychology of Video Advertising
Author: Tom More / Source: Advertising Age
Google's 'Friends Furever' video targets users' soft-spots, letting emotions, not facts, drive ...
One-to-one Marketing: Engaging the Omnichannel Consumer
Shoppers visit ecommerce sites to check out ratings and reviews, compare prices, and view ads as often as they do to purchase products.
For retailers, ...
5 Ways Millennials Have Changed the Way We Buy
5 Ways Millennials Have Changed the Way We Buy.
Our aim is to provide millennials a greater diversity of experiences -- so they are constantly discove ...