Tag: Consumer
Innovative Marketing Relies on Guessing
As shopping behaviors change, ecommerce marketers should change how they reach new prospects, deepen relationships with customers, and measure results ...
6 Tips to Using Emojis in Your Marketing Campaigns
Grab your phone and look at the last few text messages you sent and received.
While I’ve used them with some success in email marketing campaigns, I w ...
How Social Media Affects Democracy
How Social Media Affects Democracy.
The new year is a time of reflection.
We’re still early into 2017, and I keep trying to make sense of the past yea ...
5 Things You Should Know About the New Age of Video Marketing
5 Things You Should Know About the New Age of Video Marketing.
Related: By 2019, Video Marketing Will Be Everything.
Now, it’s up to content creators ...
Interview with Claire Oliverson, Director, Social Media & Content Strategy at America’s Test Kitchen
In this interview, Claire Oliverson, Director, Social Media & Content Strategy at America’s Test Kitchen discusses employing different combinations of ...
Mobile marketing is dead: Long live gaming marketing
(c)iStock.com/Cylonphoto Opinion A recent study conducted and released by MobileBridge indicates that mobile marketing tools, though accepted by the m ...
MarTech Landscape: What is video marketing software?
MarTech Landscape: What is video marketing software?.
In this article, part of our Marketing Technology Landscape series, we look at how software can ...
Going Global? A Video Marketing Strategy Is Your Key to Success
Going Global?
New corners of the world can be reached through mobile technology and high-speed internet access, and many companies recognize that a st ...
Gain Insightful Knowledge about Branding & Social Media Marketing at the Brand Spark Workshop by Brandzone | Friday, February 24th
Gain Insightful Knowledge about Branding & Social Media Marketing at the Brand Spark Workshop by Brandzone | Friday, February 24th.
Brandzone Consulti ...
How to Chalk Out Your Content Marketing Strategies to Leverage Both Design and Technology
This has compelled brands to make their content marketing approach based more on visuals.
Today, even product information needs to adopt an approach o ...