How This Female Executive Knew Marketing Was for Her From a Young Age

How This Female Executive Knew Marketing Was for Her From a Young Age

Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Business Rockstars talks with Monica Klausner, who says she always knew she wanted to go into marketing, starting from a young age when she viewed televsion ads and their portrayal of brands. Her interest in seeing how people tick and respond to ads prompted her to pursue a career in marketing. Veestro, a healthy food delivery company of which Klausner is the CMO, relies on data to form ideas about its marketing strategy. Metrics like customer retention rates, customer acquisition costs and lifetime value all factor into how the marketing executive puts together a plan for the company's customers. For the last four years, Klausner has worked alongside the CEO of Veestro -- who also happens to be her brother. Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. EN is partnered with hundreds of top YouTube channels in the business vertical. Click here to become a part of this growing video network.

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Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Business Rockstars talks with Monica Klausner, who says she always knew she wanted to go into marketing, starting from a young age when she viewed televsion ads and their portrayal of brands. Her interest in seeing how people tick and respond to ads prompted her to pursue a career in marketing.

Veestro, a healthy food delivery company of which Klausner is the CMO, relies on data to form ideas about its marketing strategy. Metrics like customer retention rates, customer acquisition costs…

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