Inspiring Innovation: How To Motivate Creative Marketing Teams

Inspiring Innovation: How To Motivate Creative Marketing Teams

Creativity can be the catalyst for change. But motivating teams to actively search for that spark of inspiration can be a challenge. We asked marketing leaders how they approach the creative process, and how they use their leadership skills to create opportunities for innovation. What tactics do you use to keep your creative teams motivated? Let us know on Facebook, Twitter, or LinkedIn! Break out of routine patterns by constantly challenging your processes “Innovation and change—you can't have one without the other. Creatives need to constantly challenge themselves to test new ways of doing things. We see this as crucial for personal growth and continuous creative innovation.” – Thom Lucarelli, senior director, creative/brand, The Home Depot No idea is a bad idea "No idea is a bad idea. Sometimes having dumb ideas is actually a good thing. I coach my teams to spot the good ideas.

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Creativity can be the catalyst for change. But motivating teams to actively search for that spark of inspiration can be a challenge.

We asked marketing leaders how they approach the creative process, and how they use their leadership skills to create opportunities for innovation.

What tactics do you use to keep your creative teams motivated? Let us know on Facebook, Twitter, or LinkedIn!

Break out of routine patterns by constantly challenging your processes

“Innovation and change—you can’t have one without the other. Every technology advancement comes with a new way of doing things, which can be challenging given that many of us are creatures of habit. While forming habits isn’t always a bad thing, it can be dangerous in the creative industry and ultimately lead to ruts. Creatives need to constantly challenge themselves to test new ways of doing things.

One way is to implement small changes to your processes and patterns. If you normally start your day by checking email, maybe instead, start your day by grabbing coffee with a colleague and brainstorming with them about a new idea you have. We’ve also found success getting creatives…

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