Welcoming Our New Students to the Creative Foundations Course!

Aww, it warms my heart to see the wave of new students joining our Creative Content Foundations course. That’s a new class from Copyblogger, designed to give you the essentials that every content marketing “pro” needs — whether you’re creating content for your own business, for freelance clients, or in an organization. We’ve got a crazypants price on it this week only for our first group of students, and then we’ll restore it to something that makes more business sense. Feel free to jump in — you can get the details here: https://digitalcommerce.com/creative-content-foundations-sales/ On Monday, Stefanie Flaxman, our Queen of Editorial Standards (also known as our Editor-in-Chief) talked about the bedrock editorial standards every web publisher needs to keep in mind. On Tuesday, I shared the rundown on Creative Content Foundations — who the course is for and some of the benefits of joining us. And on Wednesday, I interviewed our Creative Foundations instructors about the all-important questions: What makes content stand out, in the ultra-cluttered content environment of 2018? How can we create content that reaches audiences today — and can serve them in the years or even decades to come? On Copyblogger FM, I talked about a double-edged sword that can make — or break — your content. And on Site Success, Jerod Morris explained factors to consider when you’re adding that vital opt-in form to your site, as well as how to incorporate pop-up elements without getting penalized in search results. That’s it for this week — welcome again to all the new students, and we’ll catch you next week!