Tag: Consumer
A Primer on Multichannel Marketing
Author: Gagan Mehra / Source: Practical eCommerce
A growing number of vendors help companies market their products and services across mu ...
Transitioning Your E-Commerce Marketing To Including A Physical Store
Author: Ben Allen / Source: Marketing Insider Group
The world of brick and mortar retail stores is not dead. In fact, having a physical l ...
13 Easy Ways to Boost Social Media Engagement
Author: Rebekah Mori / Source: Business 2 Community
Social media engagement is essential to meeting your online presence goals. Developin ...
Three Ways CPG Companies Can Use Social Insights to Make Better Business Decisions
Author: Alex Jones / Source: MarketingProfs
The consumer packaged goods (CPG) industry has been in flux. Changes in customer demographi ...
Weekend Reading: “The Transformational Consumer” by Tara-Nicholle Nelson
Author: Douglas Burdett / Source: Marketing Insider Group
For the 119th episode of The Marketing Book Podcast, I interviewed Tara-Nicholl ...
4 Video Advertising Hacks Powerful Enough to Change Your Company
Author: Drew Hendricks / Source: Entrepreneur
Video is the most engaging ad format for modern consumers -- and it is poised to explode in ...
What CMOs Need to Know About Data Informed Content Marketing2
Author: Lee Odden / Source: Online Marketing Blog - TopRank®
Driven by trends in lower performing advertising and changing consumer behav ...
Is Your Customer Service Department Prepared for Today’s Consumers?
Author: Ari Rabban / Source: Entrepreneur
Customer service is entering a renaissance. Technology is completely redefining what it means t ...
Snuggle’s Love for Customized Content Drives Engagement in Valentine’s Day Campaign
Author: Elyse Dupre / Source: DMN In its recent campaign, the fabric softener brand invites consumers to create personalized videos and ha ...
Eye-Tracking Study: How Consumers View Google Search Results for Hotels
Author: Ayaz Nanji / Source: MarketingProfs
The way consumers view Google results pages related to hotel searches has changed significan ...