How to Include All Employees in Your Social Media Marketing

How to Include All Employees in Your Social Media Marketing. social media how to Want to expand your business’s reach on social media? How to Include All Employees in Your Social Media Marketing by Ann Smarty on Social Media Examiner. By getting your whole company talking about your business on social media. Their employee advocacy feature allows you to import the RSS feed of your company blog so your team members can easily share and schedule shares across their own social media channels such as Twitter, Facebook, and LinkedIn. Either way, you won’t know unless you give them a chance to tell you, and they aren’t likely to share their ideas without being asked. Your engagement is sure to increase as well, because your employees will like, comment, and reshare the updates that feature them. Create a new notification so your team knows about new leads coming from Twitter. If you want to include them on social media for your business, you need to give them incentives for sharing content, interacting, and taking part. Will you consider including your employees in your social media marketing?

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social media how to
social media how to

Want to expand your business’s reach on social media?

Have you thought about involving all of your employees?

Your company’s social media reach can grow dramatically if all of your employees are helping to spread your message.

In this article, you’ll discover how to involve your entire staff in your social media marketing.

How to Include All Employees in Your Social Media Marketing by Ann Smarty on Social Media Examiner.
How to Include All Employees in Your Social Media Marketing by Ann Smarty on Social Media Examiner.

Why Involve All Employees?

Social media marketing is getting tricky these days. There are so many businesses competing for attention and customers are more willing to talk to people than brands. So how can you get your business’s message heard on social media? By getting your whole company talking about your business on social media.

But including everyone in your social efforts is more complicated than just telling your employees to share your links on their profiles. You need to coordinate your efforts so everyone understands the core social strategy and how they should be representing the brand.

Here are some tips for getting everyone onboard the social marketing train.

#1: Provide a Single Tool for Centralized Communication

It’s essential that every player understands what’s happening where and when. Obviously, you can’t keep everyone on the same page if they’re using different tools. Choose one tool, put everyone on it, and communicate.

Slack is my personal favorite, because you can create channels with certain permissions that allow you to speak to different groups, while keeping everyone involved with the process. Plus, it’s easy to use and has a mobile app so you won’t miss anything.

Slack lets you create channels so you can organize conversations for different groups of employees.
Slack lets you create channels so you can organize conversations for different groups of employees.

DrumUp is another tool that will keep everyone in the loop. Their employee advocacy feature allows you to import the RSS feed of your company blog so your team members can easily share and schedule shares across their own social media channels such as Twitter, Facebook, and LinkedIn.

DrumUp lets you import your company blog's RSS feed and makes it easy for employees to share content.
DrumUp lets you import your company blog’s RSS feed and makes it easy for employees to share content.

#2: Create a Place for Everyone to Participate in Brainstorming

Employees outside of your social team might have good ideas about your campaigns and future tactics for dominating different networks. They also might have some terrible ideas about it. Either way, you won’t know unless you give them a chance to tell you, and they aren’t likely to share their ideas without being asked.

Every few weeks, schedule a meeting where people can share their ideas and everyone can discuss them.

In the meantime, create a place where people can make suggestions between meetings. I’ve always used Trello for this, since anyone can add a card. It also keeps the information organized because people can tag the topics of their feedback.

Set up a Trello board for employees to make suggestions for your social campaigns.
Set up a Trello board…

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