Author: Guest Post / Source: Duct Tape Marketing < All Articles How do you find any information today? Let’s say you hear about a
How do you find any information today?
Let’s say you hear about a fashion trend that’s happening across the nation. What would you do to get more information about this fashion trend?
Chances are, you will go online and enter your query into a search engine, such as Google & Bing.
A lot of people think that “SEO is dead”. Do you?
But the truth is far from it. SEO is still one of the most powerful tools in 2017.
Google receives over 3.5 billion searches every day. There are lots of people out there who are looking for answers. Also, 94% of people clicked on first-page search results. (Thanks to Search Engine Watch).
As a marketer or a business owner, your goal is to get more targeted traffic to your site. But a million dollar question is, how to get on the top organic results in SERP.
That is where SEO comes in.
According to Search Engine Land,
“SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.”
If you’re familiar with SEO, then you probably know that you have to do good on-page optimization. On-page SEO and content are the key elements to SEO success.
But there are some BIG on-page SEO mistakes that marketers are doing.
It’s confession time…
And if you’re really concerned about the success of your business, you can’t afford to make these mistakes in 2017.
In this article, we’ll focus on what mistakes you’re doing and how to eliminate them. If you focus on some simple things, you’ll be miles ahead of your competitors.
By the end of this article, you’ll able to identify some of your on-page mistakes and how to avoid them. So that you can start increasing targeted and relevant traffic to your website.
So without further ado, let’s jump right in:
6 On-Page SEO mistakes (And how to avoid them)
1. Not invest time in keyword research
Keyword research – I’m very much sure you’re familiar with it.
It’s one of the most common practices in SEO. It seems simple – just use keyword research tools like Google’s keyword planner or any other tool and come up with a list of keywords to rank for.
Sounds easy task. Don’t get me wrong, but you’re making a big mistake. It’s not a few minutes job. Keyword research is a deep process.
Search engines are getting smarter and smarter. They try to understand a searcher’s intent behind the query. We only focus on our keywords to get a good ranking, right? But users don’t care about our keywords, they just want to get relevant results for their queries. Period!
When a user types something into a search box, he has an intent.
For example, when I Google, “Mexican food” my intent is to order Mexican food. And Google understands what I’m actually looking for. And, this is what comes up:
Now, I simply change the query, I type “Mexican food recipe” and guess what? I shifted my intent and see what appears:
So now you get the point: Google serves the results based on a user’s intent.
So you must invest your time in keyword research because…