7 Ways to Use Your Personal Brand to Find More Clients

7 Ways to Use Your Personal Brand to Find More Clients

Author: Neil Patel / Source: Quick Sprout I’ve used a lot of different digital marketing tactics over the years. SEO has been the main one

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I’ve used a lot of different digital marketing tactics over the years.

SEO has been the main one.

Content marketing comes a close second.

But I’ve also used social media marketing, influencer marketing, video marketing, pay per click advertising, affiliate marketing, email marketing….

If it’s “digital” and “marketing,” I’ve probably done it.

But there’s one form of marketing that doesn’t fit neatly into the “digital” category.

It’s a mashup of personal, professional, digital, social, content, and whatever else.

It’s personal branding.

Personal branding is huge.

In fact, if you expect to succeed in any way in today’s socially-connected and digitally-driven world, you have to build your personal brand.

Personal branding isn’t just for celebrities.

It’s not just for big-shot entrepreneurs.

It’s not just for wantrepreneurs.

It’s not just for selfie-obsessed egotists.

It’s for everybody!

An article in Elite Daily puts it like this:

We often think about branding as something done only by large corporations, but everyone has a personal brand.

Everyone.

You may fill a back-office role in a massive agency, but you still need personal branding.

You may be an introvert who avoids other humans, but you still need personal branding.

If I were to pick one form of marketing that has been crucial to my personal development, professional success, and level of achievement, I’d have to say it’s personal branding.

In fact, I can point to a number of occasions when my personal brand has provided me with clients.

Over the years, I’ve learned several super helpful tips for cultivating my personal brand to build my client base.

My new audiences have not always grown quickly. It takes years to create credibility and grow your influence.

Personal branding is hard that way. You can’t simply pull out a few tactics, throw some money at it, and expect it to work.

Thankfully, however, there are some tried-and-true tactics that will give you a real edge. Some of them are really basic, e.g., being honest and authentic.

Others are creative, e.g., investing in strong visuals.

But all of them work. Give them a try. Take some time, and your personal brand can become a source of clients, just as it has with me.

The tips that follow are slanted towards content. Along with your personal brand building, you should also be using content marketing for your growth.

Tip #1: Show you’re an expert

The number one method for demonstrating your expertise is through rock-solid, long-form, super-helpful content.

Content wins the day. It’s just that simple.

You have to set yourself apart in an online space, where you are competing with other brands for the attention of your new customers.

To do this, show you are an expert in your field.

You can do this by establishing your credibility through talking about the clients you have worked with and the years you have been in the industry.

But you can also communicate this more creatively through tip sheets and Buzzfeed-like lists, which can give your audience information that matters in their lives.

Obviously, showing you’re an expert means two things:

  1. Choosing an area of expertise.
  2. Being an actual expert.

Don’t let number two trip you up.

Have you ever heard the phrase “fake it till you make it?”

There’s some truth to that. If you don’t feel like an expert, don’t sweat it. Just act like one.

Pretty soon, you’ll become one (even if you don’t feel it). Then, you can show you’re one.

Tip #2: Appeal to Millennials

You can’t leave Millennials out of the mix when you are building your personal brand to leverage a new audience.

Want to know why?

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Millennials will be the number one demographic that sees and responds to your personal brand.

One of the most important changes you can make in your branding communication is the social platforms you use and the kinds of content you create.

Why? Because Millennials are the socially connected generation.

Use popular social networks such as Instagram and Snapchat to market your personal brand.

In addition, create content such as videos to…

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