Want to Be More Like Wendy’s on Twitter? Here’s What the Company’s CMO Says to Do.

Want to Be More Like Wendy’s on Twitter? Here’s What the Company’s CMO Says to Do.

Image credit: Patrick T. Fallon | Getty Images Opinions expressed by Entrepreneur contributors are their own. Wendy’s is famous for its voice on social media. Remember when the company challenged Carter Wilkinson to set a Twitter record to win free chicken nuggets for a year? That one-tweet challenge went viral, generating news coverage and landing Wilkinson on Ellen Degeneres's couch. From witty one liners to offering advice and homework help, Wendy’s has established a social voice that is unlike any other brand. “The biggest thing we decided was to stop advertising to people and to start having a conversation with people,” Kane said. While it doesn’t take itself too seriously on Twitter, what Wendy’s does take seriously is the way it talks about its food, which was instilled into the brand by its founder, Dave Thomas. — Wendy's (@Wendys) October 1, 2018 So how can you be more like Wendy’s on Twitter? Kane said that a number of brands reach out to his team with questions about how they can be more like Wendy’s on social media. “Our biggest advice to those brands has been they have to be themselves," he said.

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Want to Be More Like Wendy's on Twitter? Here's What the Company's CMO Says to Do.

Opinions expressed by Entrepreneur contributors are their own.

Wendy’s is famous for its voice on social media. Remember when the company challenged Carter Wilkinson to set a Twitter record to win free chicken nuggets for a year? That one-tweet challenge went viral, generating news coverage and landing Wilkinson on Ellen Degeneres’s couch.

From witty one liners to offering advice and homework help, Wendy’s has established a social voice that is unlike any other brand. “More and more people have been discovering how we’ve been talking with people on Twitter, and so it’s gotten bigger and bigger,” Wendy’s Chief Marketing Officer Kurt Kane told Entrepreneur.

A true gentleman

— Wendy’s (@Wendys) October 1, 2018

According to Kane, the marketing team at Wendy’s decided around three years ago that they wanted the freedom to communicate how they…

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