A limited number of choices might make us feel like we have to settle for what’s available. I could get them anytime and I wanted something special — something I’d never tried before. Then he looked at me confused and said: “But you’re vegan …” He had no idea that the cinnamon rolls didn’t contain dairy or eggs. It was the clear choice. They were certainly the special birthday treat I was looking for, so I was very pleased with my decision until I realized … The real moment of truth They tasted just like donuts. They were donuts shaped like cinnamon rolls. The cinnamon roll bakery took a recipe that could easily make donuts and turned the final product into a rarer delicacy in the vegan world. But it’s important to note that their positioning still makes the dessert recognizable. Sometimes it’s not enough to be a vegan donut. Be the vegan cinnamon roll.
If it’s not one thing, it’s another.
A limited number of choices might make us feel like we have to settle for what’s available.
But more often these days, our predicament is that making a decision can be quite time-consuming.
Typing a phrase or question into a search engine presents us with a number of options, and we want to perform enough research to feel confident that we’re making the best choice — whether we’re looking for an organic nail salon or trying new vegan baked goods.
When donuts just won’t do
Unlike Sonia’s search for the perfect gluten-free cupcakes, I have a number of go-to places for excellent vegan donuts that all hit the spot when my sweet tooth needs to be satisfied.
However, for my birthday this year, donuts seemed a bit boring. I could get them anytime and I wanted something special — something I’d never tried before.
I had heard of a bakery across town that exclusively makes vegan cinnamon rolls with a large variety of flavors and toppings.
I once told a meat-and-dairy-eater friend that I wanted to go to that shop sometime; he told me that he’d been there and confirmed that it’s great. Then he looked at me…