As great as it is to generate traffic to your website through Social Media, do you analyse your organic click-through rate on Google? This piece of content has been inspired by an infographic created by Medium. Use Google Search Console to look at the clicks, impressions and click through rates to see what is least effective. Tell A Story To dramatically increase your click through rate; get personal. Numbers I wrote an article earlier this year on analysing your audience, and giving them exactly what they like and Google is no different. Number have also been found to boost click through rate by 36%. The content inside an article is secondary because you need to make the headline enticing enough to generate a click. If your website takes too long to load, people will leave your site immediately and you could miss out on potential sales. Their emotional reaction will be exactly the same, so if a piece of content is generating traffic inside of Social Media, it will do the same through Google organic traffic. I would love to know your most effective organic traffic generating tip!
Are you one of the 46% of small businesses that don’t have a website?
Generating continuous website traffic is one of the most difficult parts of running a small business. As great as it is to generate traffic to your website through Social Media, do you analyse your organic click-through rate on Google?
Google is the largest search engine in the world and generating organic traffic will not only lead to more business, but keep you ahead of your competitors based on your keywords.
I have understood the importance of organic website traffic for both my Warren Knight website, as well as my newly launched Think Digital First and have generated 20% more website traffic through various different ways, which I am going to share with you today. This piece of content has been inspired by an infographic created by Medium.
1. What IS NOT Working For You?
The first place to start when looking at generating more website traffic is to actually look at what is not working for you. Use Google Search Console to look at the clicks, impressions and click through rates to see what is least effective.
Look at your organic search click through rate against your organic search traffic to give you an average. Anything below the 25% mark, is considered under-performing content which when improved, can increase a click through rate by up to 6x.
2. Avoid Keyword Stuffing
Whilst every SEO expert will tell you that keywords are crucial, which I agree with; using too many, which is called keyword stuffing will not achieve your desired results. Choose a theme, stick with it and always measure the success of that keyword.
3. Tell A Story
To dramatically increase your click through rate; get personal. People are driven by their emotions whether it be anger, joy, interest or admiration. For every blog you write, tap into an emotion and tell a story which connects with your target audience.
4. Be Relatable
There are certain personas that you can adopt, if you aren’t comfortable writing from your…